Google announces massive shake-up of its advertising software, scrapping Adwords and Doubleclick June 27, 2018 Google is ditching its Adwords and Doubleclick advertising software brands, in favour of adopting a more streamlined approach for advertisers and sales teams. The changes mean that Google’s advertising effort will now be repositioned into three main brands, reflecting what senior vice president Sridhar Ramaswamy referred to as the change in the way marketers approach [...]
Missguided’s cosy relationship with ITV2’s Love Island is a hit with younger consumers, according to YouGov data June 27, 2018 The return of hit ITV2 show Love Island may provide contestants with the chance to find romance – but for brands it is a great opportunity to appeal to a youthful audience. TV programmes often generate very specific audience profiles, giving brands affiliation opportunities that can generate powerful targeted marketing. In this case drinks company [...]
The Bank of England’s transatlantic flight bill is a mere drop in the ocean June 27, 2018 Eyebrows were raised more than a couple of times during yesterday’s lively grilling of Bank of England officials in Westminster. At one stage Conservative MP Charlie Elphicke quoted an old article from this publication and, contrasting its expectations with the Monetary Policy Committee’s own guidance on interest rates, observed: “It seems that City A.M. is [...]
Pub giant Marston’s signs five year deal with leading US craft brewer Founders Brewing Company June 26, 2018 UK pub giant Marston’s has made a distribution deal with an American craft brewer as it looks to corner a growing market for independent beer. Marston’s, which owns chains such as Pitcher & Piano and Two For One, will be hoping that the five-year deal with Founders Brewing Company will help the firm recover from [...]
Trevor Steven: England v Belgium is a free hit so Gareth Southgate should ring the changes for final World Cup group game June 26, 2018 Belgium manager Roberto Martinez has made clear that he intends to make several changes to his team to face England at the World Cup on Thursday – and I’d like to see Gareth Southgate do the same. Yes, we want to win the final Group G match and beat Belgium to top spot but that [...]
Portugal World Cup stars William Carvalho, Gelson Martins and Bruno Fernandes’ contract row could trigger a new Bosman ruling June 26, 2018 Anyone who has been watching Portugal at this year’s World Cup might be surprised to learn that three of their starring players — William Carvalho, Gelson Martins and Bruno Fernandes — are all unattached and available on a free transfer. After all, Portugal have progressed to the last 16 after finishing second in Group B, [...]
BMW has no plans to move production from Brexit Britain June 26, 2018 BMW is not considering moving production out of Britain because of Brexit-linked uncertainty, board member Ian Robertson confirmed today. When asked by a reporter at a conference whether the German car manufacturer was “actively considering” moving production out of Britain due to uncertainty over future trade relationships, Robertson said: “no we’re not.” “We are committed [...]
Peltarion, the AI platform used by Nasa, Tesla and Deutsche Bank, has opened a London office June 26, 2018 Swedish artificial intelligence (AI) startup Peltarion has launched a new office in London. The office has been created with global expansion in mind, with staff being hired for digital sales and marketing as well as tech development. Peltarion’s operation AI platform, which enables companies to produce real-world AI applications at scale and speed, launched in [...]
Law firm Knights to raise £50m in largest-ever legal float June 26, 2018 Regional law firm Knights has said today it plans to raise £50m in its London float later this month in what will be the largest legal listing to date. The offer price has been set at 135p per ordinary share which will result in a market capitalisation of approximately £103.5m. The firm will received gross [...]
UK car industry investment slumps to half the amount announced this time last year as Brexit uncertainty bites June 26, 2018 The Society of Motor Manufacturers and Traders (SMMT) said today that investment in Britain’s car industry has stalled – dipping by half compared to the same time last year. The SMMT’s boss said there was no Brexit dividend for the UK automotive industry, particularly in what he described as “an increasingly hostile and protectionist global [...]