Duplantis follows Bolt in having special ticket for athletics fans Sport Business Pole-vaulter Mondo Duplantis has followed in the footsteps of Usain Bolt by putting his name to a category of reduced price tickets for children. The Swedish field athlete’s Mondo Ticket will see young people able to watch the European Championships in Birmingham for £6.31, which mimics his world record. Jack Buckner, chief of UK Athletics, [...]
Britain’s fastest man Zharnel Hughes backs home Olympics bid Sport Business Britain’s fastest man Zharnel Hughes has backed a plan to bring the Olympics back to the UK in the 2040s. The government is exploring a potential pathway towards an Olympics in the North of England in what would be the first version of the event in Britain since London 2012 over a decade ago. Anguilla-born [...]
London Marathon’s staggering popularity isn’t about running at all Sport Business Why does one in 50 UK adults want to run the London Marathon? Maybe because it’s an oasis of joy in a desert of doldrums, says Matt Readman. During the Great Depression of the 1930s, as breadlines lengthened and unemployment spread across entire cities, something unexpected happened: people laughed more. Or at least, they looked [...]
King’s Speech: Red tape to be cut to help Britain host Euros and World Cup May 13, 2026 Hosting the Fifa World Cup, Olympics and Euros will become easier after the government promised to legislate to cut the red tape hindering major sports events. A new Sporting Events Bill will deliver a set framework which can be applied to major sporting events and is hoped to keep Britain an attractive – and reliable [...]
London Marathon ballots entries double in two years to record 1.34m May 5, 2026 The London Marathon has broken its own world record for applications after demand more than doubled in just two years. A total of 1,338,544 people entered the ballot for next year’s London Marathon, which opened just before this year’s race nine days ago. That number represented an 18 per cent year-on-year increase and more than [...]
Sabastian Sawe and the need for clean sporting heroes we can believe in April 30, 2026 Trust in performances like Sabastian Sawe’s at the London Marathon is the cornerstone of sport’s success, writes Ed Warner. The modern sports economy is anchored in belief: belief that the successes we celebrate are genuine, hard-earned, and comparable across eras. Without this belief records lose meaning, fans become disillusioned, sponsors turn tail and there is [...]
Sawe and Adidas London Marathon record could see athletes jump from Nike April 27, 2026 Sabastian Sawe’s use of Adidas footwear at the London Marathon to break the two-hour barrier could lure non-contracted runners away from Nike, experts have warned. Kenya’s Sawe became the first person to legally dip under the two-hour mark on Sunday to etch his name in athletics folklore alongside Roger Bannister and Jim Hines, and did [...]
‘A London Marathon every weekend? I think we can get to that – and sell out’ April 24, 2026 Sam Browne, co-founder of the tech platform, Let’s Do This, which runs the London Marathon ballot, on its rapid growth… and the coming AI revolution. On Sunday 59,000 keen runners, amateur plodders and fundraisers dressed as, among other things, a pair of testicles will line up to take on the London Marathon. This year’s ballot [...]
Copilot coaching: Can AI train me to run the London Marathon better? April 23, 2026 Ed Warner has swapped relentless pavement-pounding for AI prompts in the hope of training smarter – and less – for Sunday’s London Marathon. I’m getting my excuses in early. What began as my AI-generated, pared-back London Marathon training programme has – due to entirely unforeseeable circumstances – become the skimpiest of prep for this weekend’s [...]
British summer of sport tipped to spark £400m spending spree March 18, 2026 A blockbuster British summer of sport, including the 2026 World Cup, could see up to £400m flow through the economy, according to new modelling. Deep runs in the tournament for home nations and successful medal hauls for GB’s athletics team at major championships are projected by Novuna to trigger an upturn in consumer confidence of [...]