Sabastian Sawe and the need for clean sporting heroes we can believe in April 30, 2026 Trust in performances like Sabastian Sawe’s at the London Marathon is the cornerstone of sport’s success, writes Ed Warner. The modern sports economy is anchored in belief: belief that the successes we celebrate are genuine, hard-earned, and comparable across eras. Without this belief records lose meaning, fans become disillusioned, sponsors turn tail and there is [...]
Sawe and Adidas London Marathon record could see athletes jump from Nike April 27, 2026 Sabastian Sawe’s use of Adidas footwear at the London Marathon to break the two-hour barrier could lure non-contracted runners away from Nike, experts have warned. Kenya’s Sawe became the first person to legally dip under the two-hour mark on Sunday to etch his name in athletics folklore alongside Roger Bannister and Jim Hines, and did [...]
‘A London Marathon every weekend? I think we can get to that – and sell out’ April 24, 2026 Sam Browne, co-founder of the tech platform, Let’s Do This, which runs the London Marathon ballot, on its rapid growth… and the coming AI revolution. On Sunday 59,000 keen runners, amateur plodders and fundraisers dressed as, among other things, a pair of testicles will line up to take on the London Marathon. This year’s ballot [...]
Copilot coaching: Can AI train me to run the London Marathon better? April 23, 2026 Ed Warner has swapped relentless pavement-pounding for AI prompts in the hope of training smarter – and less – for Sunday’s London Marathon. I’m getting my excuses in early. What began as my AI-generated, pared-back London Marathon training programme has – due to entirely unforeseeable circumstances – become the skimpiest of prep for this weekend’s [...]
British summer of sport tipped to spark £400m spending spree March 18, 2026 A blockbuster British summer of sport, including the 2026 World Cup, could see up to £400m flow through the economy, according to new modelling. Deep runs in the tournament for home nations and successful medal hauls for GB’s athletics team at major championships are projected by Novuna to trigger an upturn in consumer confidence of [...]
UK Athletics pleads guilty to corporate manslaughter over Paralympian death February 20, 2026 UK Athletics has pleaded guilty to corporate manslaughter after the death of a Paralympian in London in 2017. Abdullah Hayayei, of the United Arab Emirates, was killed at Newham Leisure Centre nearly a decade ago after part of the metal throwing cage – common apparatus at many athletics tracks – fell on the 36-year-old. Parts [...]
Alex Yee: Why Britain’s fastest marathon runner is sticking with triathlon February 2, 2026 Alex Yee insists he will keep following his heart and return to his first love, triathlon, despite the financial possibilities opened up by his breakthrough marathon performance last month. The two-time Olympic champion in swim-bike-run clocked 2:06:38 in Valencia in December, the second fastest 26.2-mile time by a Briton, behind only Sir Mo Farah. Yee [...]