Meanwhile Twitter user Alex Micu – a digital director of a comms agency – said “there really is no defending that new BT logo”. “This is not a case of looking at art and saying “I could have made that”. You really could have made that BT logo,” he added.
BT originally filed a trademark application for the logo in September 2016, but the firm has not rolled it out until now. A multi-coloured version of the same design was also registered at the same time, but has since been withdrawn. The move will be BT’s third rebrand since its privatisation in the 1980s. The iconic ‘piper’ logo was brought in in 1991, before being replaced by the current ‘connected world’ image. But the new logo, created by London design firm Red & White, has come under fire from Twitter users, who mocked its simplistic design. One Twitter user questioned the amount of time BT had spent on the redesign. “3 years in development? Really?!” they asked. Sadly, apparently so. Brand expert and Twitter user Joseph Liu added: “This rebrand MUST be a joke, right? This sort of exercise is not good for the images of ANY brand marketers out there.” Five things we learned from BT’s full-year results Yesterday boss Jansen announced plans to hand out £50m in shares to BT staff every year as part of a new payout scheme. The ‘yourshare’ scheme, which will kick off in 2020, will amount to roughly £500 per employee per year.
There really is no defending that new BT logo. This is not a case of looking at art and saying “I could have made that”. You really could have made that BT logo— Alex Micu (@axelk) May 17, 2019