Boeing should seek to turn around the fortunes of its 737 Max jet by rebranding the model, according to US president Donald Trump.
In an early morning tweet from Washington, Trump offered the world’s biggest jet manufacturer a slice of his unique wisdom, saying Boeing should give the jet a new name.
Despite being Boeing’s best-selling plane ever, the 737 Max’s reputation has collapsed in recent months after two deadly crashes in Indonesia and Ethiopia killed a total of 346 people. Boeing has been forced to ground the jet worldwide, and has lost billions from its stock market value.
But Trump has suggested a name change and the addition of some new features could be all it takes to get the model back on track.
He said: “What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name.”
He added: “No product has suffered like this one. But again, what the hell do I know?”
The tweet comes days after Dennis Muilenburg, chief executive of Boeing, said the company had been “humbled” by the crisis surrounding the jet, and vowed to rebuild public trust in the firm.
“These last few weeks have been the most heart wrenching of my career,” the Boeing chief said last week.
Muilenburg admitted the brand had been hurt by recent events, and said the company would “do everything possible to earn and re-earn that trust and confidence from our airline customers and the flying public in the weeks and months to come”.