Blackberry's share price jumped over three per cent on the Nasdaq this morning, following the launch of Passport, its "innovative" new smartphone.
The mobile phone manufacturer has cut costs and re-focused itself as a niche brand under the stewardship of new CEO John Chen. In 2013 Blackberry reported a surprising $23m quarterly profit.
The Canadian company describes the Passport as built for “productivity-driven business professionals” with an “innovative” design.
The phone features a 4.7 square inch screen with an unusual square shape which Blackberry says optimises everyday tasks such as reading documents, editing content and writing emails.
Among the phone’s many new features include a bilingual voice recognition system, a bigger battery than most of its rivals and access to the 240,000 apps on the Amazon Appstore.
Furthermore, the Passport heralds the return of Blackberry’s trademark keyboard – but with an upgrade designed to improve speed. The keys are now touch-sensitive meaning simply swiping from left to right will delete a word you’re unhappy with.
The Passport is already available in the UK for an “introductory offer price” of £529.
Blackberry's share price rose three per cent to $10.89.