Monday 29 April 2019 9:50 amTags: Apple Bill Gates BlackBerry Google People Spotify
Avengers, Assemble – Marvel's superhero franchise can teach your business how to tackle digital disruption
It’s fair to assume that for Marvel fans sitting down to watch the recently released Avengers: Endgame, their first thought won’t be what it teaches us about digital disruption – they’ll be wondering how the dream team will defeat the Mad Titan Thanos, and who will still be standing when the credits roll. However, with two thirds of C-suite executives believing that disruptors could destroy 40 per cent of Fortune 500 companies – akin to the 50 per cent of life lost when Thanos snapped his fingers at the end of Infinity War – there may be a business case for expensing your cinema trip. Here’s some help with your pitch.
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