To discuss your unique requirements please contact our sales team on 020 3201 8962.
UNDERSTANDING THE DIGITAL READER
The CityAM.com reader is driven, career-focused and ambitious. Young and determined, they are employed within the Financial Services industry in London, where they hold a position in senior management.
Following their commute into work – in which they review overnight developments within the City A.M. newspaper and receive the first City A.M. email of the day, the Early Riser, at 06:00 – the City A.M. reader arrives in the office. The Before the Open email lands in their inbox shortly before markets start moving and the content-packed mid-morning newsletter follows at 10.30. The CityAM.com website is a continually updated source of content, on desktop, mobile and tablet, throughout the day and night on weekdays and weekends.
1 Stats obtained from ComScore 2 Stats obtained from Google Analytics 3 Stats obtained from LinkedIn
TRAFFIC TO THE CITYAM.COM WEBSITE
The City A.M. website is in a huge growth phase, with the number of monthly users having more than doubled from January 2014 to September 2014, now standing at in excess of 750,000 monthly users.*
The userbase is predominantly British, with two-thirds of traffic coming from the UK. This audience is highly engaged, with a low bounce rate of 70%.
* Stats obtained from Google Analytics - Jan 2014 and September 2014.
A HISTORY OF SUCCESSFUL CAMPAIGNS
BANNER ADVERTISING AND RICH MEDIA
Traditional display advertising performs to a high level of effectiveness on CityAM.com. MPUs and leaderboards all tend to generate above-industry standard click-through-rates (CTRs), while the high-impact billboard, pageskins and double MPUs can result in CTRs of close to 1% for the strongest campaigns.
CityAM.com offers premium native advertising slots across all devices, commanding highly engaged click-through-rates (CTRs) of 0.5% and above. Brands can take advantage of our premium native content slot in position three of the content stream to guarantee the highest level of exposure and a permanent place on the website. Alternatively they can choose to tell a story to advertisers by utilising the four other native ad slots further down the stream.
Competitions have been used by a number of brands to both engage with readers of City A.M. and to generate leads as part of promotional efforts. Competition pages can incorporate either sign-up forms or dedicated email addresses so that data from participants can be captured and shared with advertisers.
In addition to bespoke traffic drivers on CityAM.com, City A.M.’s growing social media communities offer unique opportunities to promote microsites and sponsored sections to an even wider audience. With a strong presence on Twitter, LinkedIn and Facebook, off-site promotions help build the City A.M. community.
Twitter - 17,600 followers
Facebook - 2,675 likes
LinkedIn - 1,400 followers
NEWSLETTERS AND SOLUS EMAILS
City A.M.’s mailing list– which now contains in excess of 36,000 names – has been built from readers of the newspaper and website exclusively. As a result, the quality of the data ensures that advertisers within both the newsletter and solusemail shots enjoy high open rates and subsequent click-throughs.