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UNDERSTANDING THE DIGITAL READER
The CityAM.com reader is driven, career-focused and ambitious. Young and determined, they are employed within the Financial Services industry in London, where they hold a position in senior management.
Following their commute into work – in which they review overnight developments within the City A.M. newspaper – the City A.M. reader arrives in the office. At 0800 they receive the latest updates online from the City A.M. liveblog – a source to which they refer back to throughout the day - and at 1030 they receive the mid-morning newsletter.
1 Stats obtained from ComScore 2 Stats obtained from Google Analytics 3 Stats obtained from LinkedIn
TRAFFIC TO THE CITYAM.COM WEBSITE
Visits to the City A.M. website have grown by over 46 per cent between January 2013 and August 2013. At the same time, unique visitors rose 40 per cent.
The variation in growth highlights an increase in the number of unique visitors returning to the website on more than one occasion on a given month – indeed, returning visitors accounted for nearly 43 per cent of traffic during July 2013, whilst in January 2013, returning visitors accounted for only 40.5 per cent of traffic.
1 Stats obtained from Google Analytics. Data relates to July 2013
REACHING THE DIGITAL AUDIENCE
A HISTORY OF SUCCESSFUL CAMPAIGNS
BANNER ADVERTISING AND RICH MEDIA
SECTION SPONSORSHIP OPPORTUNITIES
City A.M. has built a number of microsites for a range of advertisers. Developed with a number of aims in mind, each site is built to bespoke specifications in order to meet the advertiser’s specific needs. These microsites have included such functionality as video content, picture galleries, data capture forms, pageskinsand more.
Competitions have been used by a number of brands to both engage with readers of City A.M. and to generate leads as part of promotional efforts. Competition pages can incorporate either sign-up forms or dedicated email addresses so that data from participants can be captured and shared with advertisers*.
Voting forms – like competition pages – enable advertisers to capture data from City A.M.’s readers by posing a question or a survey. Voting pages can be used as part of a Reader’s Choice campaign, where advertisers enable City A.M.’s readers to vote for their favourite product.
The Counterpoint video hub is where City A.M.’s senior editorial team share its take on the latest market-moving business and political news.
In addition to the videos produced by AllisterHeath and team, a number of partners present a range of video designed to meet their unique objectives.
LIVE ONLINE EVENTS
City A.M. delivers rolling coverage of significant events from the fields of finance, sports and technology – amongst others. Developing bespoke tools and widgets to sit within these pages, our live online events offer a unique opportunity for sponsors to engage with City A.M.’s online readership in real-time.
BESPOKE TRAFFIC DRIVERS
City A.M. provides a range of bespoke traffic drivers designed to grab readers’ attention. Each is purpose-built to drive traffic towards microsites or sponsored sections, ensuring that our readers see the content that helps our advertisers achieve their unique objectives.
In addition to bespoke traffic drivers on CityAM.com, City A.M.’s growing social media communities offer unique opportunities to promote microsites and sponsored sections to an even wider audience. With a presence on LinkedIn, Pinterest, Facebook and Google+, off-site promotions help build the City A.M. community.
NEWSLETTERS AND SOLUS EMAILS
City A.M.’s mailing list– which now contains in excess of 27,000 names – has been built from readers of the newspaper and website exclusively. As a result, the quality of the data ensures that advertisers within both the newsletter and solusemail shots enjoy high open rates and subsequent click-throughs.