Black Friday is no longer just a day - it has evolved into a week of deals.
Today is no exception: and if you think "there's never anything for me in the deals", think again.
Spending is expected to hit £2bn this year as online retailers discount items left, right and centre.
Here's what you can get on Amazon today:
Home entertainment, for when conversation is done at Christmas
With all those socks from Aunt Mavis, you're going to need new shoes
Black Friday yourself beautiful - or treat someone else
Christmas is all about kids
If you have to work over the Christmas break:
And brighten up your home office with 50 per cent off Philips LivingColours table lamp.