Majestic Wines said yesterday it will launch a Naked Wines click-collect service in stores across the UK following its £70m acquisition of the younger crowdfunding business earlier this year.
The wine retailer said the service had proved a hit with Naked Wines customers after a trial at 22 stores, with over 2,900 orders placed. As a result it now plans to roll it out across all of its 213 stores.
Naked Wines, whose customers, or angels, help forward-fund winemakers in return for exclusive wines at wholesale prices, was bought by Majestic in April.
Chief executive Rowan Gormley, said: “Access to a national store network was one of the clear benefits for Naked Wines following the acquisition by Majestic, and it is great that we've been able to launch this service... so quickly.”