Vimto owner sweetens sales
Vimto owner Nichols yesterday posted a 10 per cent rise in full year pre-tax profits to £22.5m as new product launches bolstered sales and efforts to grow margins paid off. Total sales grew two per cent to £109.9m in 2013 and accelerated in the second half, up four per cent. Fizzy drink sales fell six per cent as the group decided to tackle fierce competition in the market by cutting back on promotional activity. However, this helped boost margins from 19 to 20 per cent.