Thursday 24 January 2019 10:17 am

TV analytics platform Admo raises €6m in series B fundraising for London expansion

Advertising analytics firm has secured €6m (£5.2m) in funding to help boost its presence in London, the company said today.

Admo, which helps brands measure the impact of TV adverts on online traffic, raised the series B funding from venture capital firms Runa Capital, Entrepreneur Venture and Cap Decisif.

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The latest funding comes after a €1.5m fundraising round in 2016, bringing total investment in the Paris-based firm to €7.5m.

Admo said it will use the funds to grow headcount at its London office, while it plans to open new offices in Spain and Germany this year.

President and co-founder Pierre Figeat said: “We see the UK as one of our key markets, particularly given its commitment towards innovation and its strong advertising technology heritage. We look forward to building our team in the city and growing our roster of UK-based customers.”

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Admo, which works with more than 400 brands across advertising agencies such as Dentsu Aegis and Havas, also said it plans to expand its services by analysing the impact of TV ads on brand reputations and footfall in brick-and-mortar stores.

Dmitry Chikhachev, partner at Runa Capital, said: “The TV and radio advertisement industries are striving to get hold of cutting-edge technologies to ensure that campaign planning and analytics become more competitive. Admo is positioned perfectly, ready to become the market standard.”