Cost of loving: Tinder boosted by paid matches despite spending squeeze find me love MONEY can’t buy you happiness, but it may be able to buy you love, with Tinder owner cashing in on people looking for love despite cost of living woes. Match Group, which also owns Hinge and OKCupid, revealed that the number of paid subscriptions to the dating app rose seven per cent globally in July-September. [...]
Swipe left: Tinder chief Renate Nyborg calls it quits after less than a year TINDER EXIT Tinder chief executive Renate Nyborg has left her role as the dating app's top dog as the firm goes through a reshuffle.
Tinder owner sues Google in bid to avoid 30 per cent in-app purchase fees Tinder Dating app conglomerate Match Group has sued Google in a bid to block it from charging hundreds of millions in fees on purchases made through the Google Play Store. The Tinder owner said it had filed its lawsuit as a “last resort” in its bid to block Google from charging a 15 per cent “tax” [...]
Muslim dating app Muzmatch loses trademark battle with Tinder owner April 20, 2022 The firm behind Tinder and Hinge has won a court battle with a British dating app for Muslims Muzmatch after it was accused of copying its product.
Rise of ‘Tinder Swindlers’: Romance scams on the up as victims get younger February 8, 2022 The number of people who fell victim to a romance scam increased by more than 16 per cent over the last year, according to new data from Lloyds Bank. The average amount lost per victim is now £8,655, slightly more than the previous year (£8,610). Though victims between the ages of 55 and 64 still [...]
Covid pandemic has changed online dating, Tinder boss says June 22, 2021 New updates to dating app Tinder will reflect changes in users’ dating behaviour due to the pandemic, moving towards more “holistic” profiles. Tinder’s CEO, Jim Lanzone, told the BBC: “As we know from the past 15 to 18 months, people have really leaned in to getting to know people virtually, even having relationships virtually, before they [...]
DEBATE: Is there any point trying to find love in lockdown? October 21, 2020 Is there any point trying to find love in lockdown? JOIN THE DEBATE. Emma Sayle, founder and chief executive of social network Killing Kittens, says YES. When lockdown started, traffic to the Killing Kittens website went up 300 per cent. We had 150 per cent more photo uploads and 425 per cent more messages — [...]
William Hill advert on Tinder banned over link between gambling and sexual success May 15, 2019 A William Hill advert that appeared on dating app Tinder has been banned by the advertising watchdog over concerns it linked gambling to sexual prowess. Read more: Vodafone broadband advert banned by watchdog for misleading consumers The advert, which appeared as a message in the app, offered users the chance to escape the “friend zone” [...]
Stop making millennials the butt of the joke if you want to market to them December 11, 2018 Millennials are one of the most maligned of any of the generational cohorts. When not branded as “snowflakes” or accused of indulging in too much self-care, they are routinely blamed for all manner of problems such as the death of the high street or falling interest in the package holiday. Of course brands – many [...]
DEBATE: Can we expect the Chinese celebration of Singles’ Day to make it over to Britain? November 13, 2018 Can we expect the Chinese celebration of Singles’ Day to make it over to Britain? Abbie Llewelyn, a writer and commentator, says YES. If you think that Valentine’s Day is a commercialised hallmark holiday, just wait until UK companies catch onto Singles’ Day. Originating at Chinese universities in the 90s, Alibaba made it what it [...]