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Tennis

  • Why Raducanu may have harmed Fery’s post-Wimbledon commercial earnings

    Sport Business

    There’s a new wonder at Wimbledon: Arthur Fery. The 23-year-old Paris-born Brit is on a roll at the All England Club and this week became the first Open Era wild card to reach the semi-finals since Goran Ivanisevic in 2001. And we all know what happened that year. You’d be forgiven if, before this tournament, [...]

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  • Frying squad: England’s World Cup bid fuelled by cooking oil and leftover food

    Sport Business

    England’s World Cup campaign in the USA, Mexico and Canada is being powered by used cooking oil, leftover food and algae. The decision to maintain a World Cup training base in Kansas City has meant England are racking up the air miles for matches. A 2,800-mile round trip to Mexico City for Sunday night’s last-16 [...]

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  • All England Club slap down wealthy Indian Jindal over Wimbledon empty seat post

    Sport Business

    The All England Club has slapped down a member of the billionaire Jindal family after the Indian bemoaned empty seats at Wimbledon. Parth Jindal, whose investments includes Indian Premier League cricket team Delhi Capitals, took to social media to berate the empty seats on the showcourts of Wimbledon. “Never seen so many empty seats at [...]

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  • Free-to-air bonanza boon for fans, sport and marketers

    July 4, 2026

    A weekend of wall-to-wall live sport on free-to-air television will serve as a boon for brands, terrestrial broadcasters and fans, experts have said. This weekend will see a monumental volume of sport across the five main free-to-air channels – BBC1, BBC2, ITV1, Channel 4 and 5 – as well as ITV4 – as sports look [...]

  • Why brands can fail miserably at sponsoring Wimbledon

    July 3, 2026

    With the Grand Slam in full swing, Sam Milne discusses why brands still manage to fail at Wimbledon Pimm’s, strawberries and cream, pristine grass courts, and royalty and sporting legends intermingling evoke only one place: Wimbledon. It’s one of the few global sporting events that feels timeless, and minus the players themselves, an image from [...]

  • Wimbledon stars Sinner and Sabalenka drop threat after progress in prize money talks

    June 29, 2026

    Leading men’s and women’s tennis players have dropped their threat of a media protest over pay and conditions at Wimbledon after securing last-minute concessions from SW19 chiefs. Stars including Aryna Sabalenka and Jannik Sinner had warned they would limit media commitments to 15 minutes at this year’s Championships, which begin today in London, in response [...]

  • Wimbledon: Majority of £350,000 debentures sold to overseas fans

    June 29, 2026

    The majority of premium Wimbledon debentures are being purchased for over £350,000 by overseas fans as sellers cash in on its exclusivity. Weekly auctions run by Dowgate Capital, the official broker of Wimbledon, are seeing prices surge beyond the initial issue price of £116,000 with most of the debentures being sold in pairs and therefore [...]

  • Good call: How Wimbledon’s comms help it to avoid break points

    June 28, 2026

    Wimbledon’s success lies in heritage, prestige and scale but its disciplined communications also give it a competitive advantage, writes Jess Chan. Wimbledon is one of the most commercially successful institutions in global sport. I won’t dispute that its heritage is to be credited for its prestigious reputation. But its biggest competitive advantage is how it [...]

  • Novak Djokovic joins investment firm with stake in Mexico’s Azteca Stadium

    June 26, 2026

    Novak Djokovic has joined General Atlantic, the firm that holds and investment in Mexico football’s Azteca Stadium. The Serbian tennis player – who will take on Wu Yibing at Wimbledon next week as he looks for an unlikely 25th Grand Slam title – will act as a global strategic advisor for the firm that has [...]

  • How onerous UK tax system can sting players at Wimbledon

    June 26, 2026

    With the Wimbledon Championships set to begin on Monday, Pete Fairchild takes us through the (very) complex tax issues players face. At Wimbledon, while spectators sip on Pimm’s and eat strawberries, the world’s top tennis players are earning income on British soil. For stars such as Jannik Sinner and Carlos Alcaraz, competing in London means [...]

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