Free-to-air bonanza boon for fans, sport and marketers July 4, 2026 A weekend of wall-to-wall live sport on free-to-air television will serve as a boon for brands, terrestrial broadcasters and fans, experts have said. This weekend will see a monumental volume of sport across the five main free-to-air channels – BBC1, BBC2, ITV1, Channel 4 and 5 – as well as ITV4 – as sports look [...]
Why brands can fail miserably at sponsoring Wimbledon July 3, 2026 With the Grand Slam in full swing, Sam Milne discusses why brands still manage to fail at Wimbledon Pimm’s, strawberries and cream, pristine grass courts, and royalty and sporting legends intermingling evoke only one place: Wimbledon. It’s one of the few global sporting events that feels timeless, and minus the players themselves, an image from [...]
Wimbledon stars Sinner and Sabalenka drop threat after progress in prize money talks June 29, 2026 Leading men’s and women’s tennis players have dropped their threat of a media protest over pay and conditions at Wimbledon after securing last-minute concessions from SW19 chiefs. Stars including Aryna Sabalenka and Jannik Sinner had warned they would limit media commitments to 15 minutes at this year’s Championships, which begin today in London, in response [...]
Wimbledon: Majority of £350,000 debentures sold to overseas fans June 29, 2026 The majority of premium Wimbledon debentures are being purchased for over £350,000 by overseas fans as sellers cash in on its exclusivity. Weekly auctions run by Dowgate Capital, the official broker of Wimbledon, are seeing prices surge beyond the initial issue price of £116,000 with most of the debentures being sold in pairs and therefore [...]
Good call: How Wimbledon’s comms help it to avoid break points June 28, 2026 Wimbledon’s success lies in heritage, prestige and scale but its disciplined communications also give it a competitive advantage, writes Jess Chan. Wimbledon is one of the most commercially successful institutions in global sport. I won’t dispute that its heritage is to be credited for its prestigious reputation. But its biggest competitive advantage is how it [...]
Novak Djokovic joins investment firm with stake in Mexico’s Azteca Stadium June 26, 2026 Novak Djokovic has joined General Atlantic, the firm that holds and investment in Mexico football’s Azteca Stadium. The Serbian tennis player – who will take on Wu Yibing at Wimbledon next week as he looks for an unlikely 25th Grand Slam title – will act as a global strategic advisor for the firm that has [...]
How onerous UK tax system can sting players at Wimbledon June 26, 2026 With the Wimbledon Championships set to begin on Monday, Pete Fairchild takes us through the (very) complex tax issues players face. At Wimbledon, while spectators sip on Pimm’s and eat strawberries, the world’s top tennis players are earning income on British soil. For stars such as Jannik Sinner and Carlos Alcaraz, competing in London means [...]
Messi, Ronaldo, Serena, Novak: What sport stars dodging retirement tells us June 25, 2026 Sport heroes used to retire at the top but now the likes of Messi, Ronaldo, Serena and Djokovic have other ideas, writes Matt Readman. Sport is nothing if not storytelling. And every athlete wants the perfect ending to their own story. The crowning moment. The final wave to the crowd. Departing with dignity on your [...]
Wimbledon to stay on BBC as grand slam bucks paywall trend June 25, 2026 Wimbledon will remain on the BBC until 2033 after the public service broadcaster announced a deal extension with the All England Club. The Wimbledon Championships fortnight, which this year begins next Monday, is, in part, in cahoots with the government’s so-called Crown Jewels list – officially called the Ofcom Code on Sports and Other Listed [...]
F*** f*** f***: Tennis star Moutet fined £4k per F-bomb for Queen’s Club outburst on BBC June 19, 2026 French tennis player Corentin Moutet has been fined 90 per cent of his prize money – or £4,322 per swear word – for saying “f***” seven times in a post-match interview at Queen’s Club. Moutet turned the air blue during the BBC’s live coverage of the HSBC Championships when interviewed on court by Jenny Drummond [...]