Sports marketing

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Socios and its Inter Milan fan token will be advertised on the front of the club's shirts as part of its deal with the Italian champions

Football’s transfer market may have lacked headline-grabbing deals so far this summer but the same can’t be said for Socios.

July 31, 2021
The opening match of The Hundred, between the Oval Invincibles and Manchester Originals, attracted a peak of 1.98m viewers

The opening match of The Hundred, English cricket’s new competition, attracted a record UK television audience for a women’s match.

July 22, 2021
Sponsors and Olympic chiefs must navigate a Tokyo 2020 Games taking place against a backdrop of Covid-19 issues

The 60,000 seats of Japan’s national stadium, built for the Tokyo 2020 Olympics, are coloured in muted shades of green,

July 22, 2021
Spreadex, represented here by head of marketing Andy MacKenzie, and Burnley, whose captain Ben Mee is pictured, have agreed a one-year deal

Burnley have signed up spread betting and financial trading platform Spreadex as their main shirt sponsor for next season. The

July 20, 2021
Toyota has decided against running Olympic related TV advertising in Japan during the Tokyo 2020 Games, which start this week

Major Olympic sponsor Toyota says it will not air Tokyo 2020-related TV advertising in Japan during the Games amid negative

July 19, 2021
The matchball-carrying mini VW proved one of the hits of Euro 2020

Italy were deserved winners of Euro 2020, which will be remembered as one of the best football tournaments all of

July 12, 2021
TikTok will also become sleeve sponsor for Burnley FC Women as part of the deal

Burnley FC Women are to become the first UK football team to live-stream all of their home matches on TikTok.

July 3, 2021
Gambling sponsorship has gone from being the most prevalent sector to only the fourth, according to the study by consultancy Caytoo

Gambling sponsorship in sport has fallen sharply ahead of a possible ban, a new report has found. The number of

July 3, 2021
Andy Murray is due to begin his campaign for a third Wimbledon title next week

Sportswear entrepreneur Tom Beahon can remember one of his first meetings with Andy Murray, at the 2019 Australian Open. “Andy

June 25, 2021
The share price of Coca-Cola had already fallen before Ronaldo snubbed the drink at a Euro 2020 press conference

Cristiano Ronaldo was credited with knocking $4bn off the value of Coca-Cola earlier this week when he snubbed the soft

June 17, 2021
The Ukraine team shirt for Euro 2020 features a map of the country that includes Crimea, annexed by Russia in 2014

Euro 2020 may not have started yet but it has already kicked off between Ukraine and Russia. Ukraine tweaked the

June 10, 2021
CVC is looking to follow its stakes in rugby union and volleyball by investing in tennis

CVC Capital Partners is in talks to buy a stake in a proposed new entity that combines the men’s and

June 7, 2021

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