Golfer Maguire urged to drop Kingspan sponsorship following Grenfell Inquiry Sport Business Fellow golfer Shane Lowry ended his commercial relationship with Kingspan last week after the public inquiry into the London tower block fire.
Scotland set to host 2026 Commonwealth Games Sport Business Scotland are set to step in and host the 2026 Commonwealth Games in Glasgow after a deal was struck this month. A scaled-down version of the Games, started initially as the Empire Games during the times of the British Empire, will return to Glasgow 12 years after the city last played hosts, according to BBC [...]
Matchroom gets the Drive to Survive treatment in Netflix series Sport Business Barry Hearn, Eddie Hearn and the Matchroom sports promotions empire are to feature in a new Netflix documentary series from the makers of Drive To Survive. The fly-on-the-wall show has a working title of Matchroom: The Greatest Showmen and is being produced by Box to Box, whose success has made them the go-to sports docs [...]
How Samsung, Pampers and NBC struck gold at Paris 2024 Olympics August 14, 2024 The Paris 2024 Olympics marked a cultural shift in how brands connect with global audiences, with the games being dubbed the “TikTok Olympics” due to many sponsors’ digital-first approach. As the International Olympic Committee (IOC) acknowledges an ageing fanbase—the average age has risen by approximately 10 years in just a decade—the need to captivate younger [...]
Work from home culture may damage the future of sport branding August 13, 2024 Has the phenomenon of working from home damaged the way sports brands can reach their audiences? Joe Langsworthy investigates. Sport in 2024 has never been more accessible. Yet watching our favourite pastimes live in stadiums, arenas and other venues remains out of reach to millions. Recently, Sir Lewis Hamilton condemned the rising prices of tickets [...]
Reddit finds the perfect non-league football club to sponsor August 8, 2024 The online forum’s football sub-section r/football will appear on the home and away shirts of the Worcesterstershire team.
Ahead of the Game: Treasury cost-cutting to hit Manchester United £2bn stadium plans August 7, 2024 Rachel Reeves could scupper Sir Jim Ratcliffe's more ambitious stadium hopes.
Emirates extends FA Cup sponsorship despite controversial changes August 1, 2024 The Football Association has renewed its sponsorship deal with Emirates for the FA Cup for another four years. The arrangement, which began in 2015 and is reported to be worth £10m per season, will now run through until at least 2028. It comes as the FA Cup is set to undergo controversial changes this season, [...]
Ed Warner: Is the ‘Wrexham Effect’ actually hurting lower league finances? August 1, 2024 One week until the football league kicks off and Wrexham AFC will hog the League One spotlight.
Ahead of the Game: Six Nations facing compensation fight over £800m deal snub July 31, 2024 In his first weekly sports news column, Matt Hughes reports on the row between the Six Nations and southern hemisphere chiefs over the Nations Championship, the value of Team GB’s new deal with Adidas, Everton’s tensions with the Premier League, and England cricket chiefs’s latest hire. The Six Nations are facing potential demands for tens [...]