Sports marketing

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McLaren are setting their sights on North America as a key growth market

Spanning five continents and 17 time zones, Formula 1 is a truly global sport. But with the expansion of the

October 22, 2021
West Indies will wear the Apex logo on their shirts at the T20 World Cup

T20 World Cup holders West Indies will today announce a new shirt sponsorship with global financial services provider Apex Group.

October 21, 2021
Sisay Lemma of Ethiopia celebrates winning the London Marathon for the first time

Joyciline Jepkosgei and Sisay Lemma won the women’s and men’s London Marathons for the first time as British junior doctor

October 3, 2021
Usain Bolt's Nitro Athletics has not been seen since its 2017 debut

The results are just in, and they don’t make for easy reading. World Athletics posted a small financial surplus in

September 30, 2021
Joe Simmonds in action for Exeter Chiefs in their new shirt, minus a title sponsor

Last weekend, Exeter Chiefs’ Premiership campaign began with a 34-19 loss at Leicester Tigers. Remove the result, the return of

September 25, 2021
Joe Simmonds in action for Exeter Chiefs in their new shirt, minus a title sponsor

On Saturday, Exeter Chiefs’ Premiership campaign began with a 34-19 loss at Leicester Tigers. Remove the result, the return of

September 20, 2021
Emma Raducanu generated one of the great sport stories of recent times by winning the US Open last weekend

There are two stories written when any sports star bursts on the scene in the way that Emma Raducanu has this summer. The first

September 14, 2021
London Irish can now subscribe to home matches on a month-by-month basis as part of the Premiership club's subscription scheme

Premiership Rugby club London Irish have launched a monthly ticket subscription service in an attempt to woo millennials ahead of

September 14, 2021
Emma Raducanu addressed fans on Weibo following her US Open win, which saw her add more than 1m Instagram followers

Emma Raducanu is reaping the rewards of her US Open success with more than 1m new social media followers. The

September 13, 2021
Emma Raducanu took the US Open by storm in only her second Grand Slam event and is now set to be flooded with sponsor offers

Emma Raducanu’s fairytale triumph at the US Open has not only made her the new darling of British tennis but

September 13, 2021
Emma Raducanu has become one of sport sponsorship's hottest properties in a transformative fortnight at the US Open, where she has reached the final in only her second Grand Slam event

Emma Raducanu’s fairytale run at the US Open has not only made her the new darling of British tennis but

September 10, 2021
Rakuten has sponsored Barcelona since 2017 and only recently agreed an exclusive merchandising deal with the club

Japanese e-commerce giant Rakuten is to end its €30m-a-year sponsorship of Barcelona at the end of the season, according to

September 9, 2021

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