Team GB snap up partnership deal with TikTok February 12, 2024 TikTok have promised to provide athletes “specialist training and guidance” on creating content.
Super Bowl LVIII ads are a reminder of how the industry can do better February 10, 2024 The Super Bowl shows us why advertisers should be holding themselves to a higher level throughout the year, argues Rowenna Prest, chief strategy officer at advertising services firm Joint. The Super Bowl is one of the most watched sporting events in the world and by far the biggest TV moment in the US. According to [...]
Why women’s football bucked the men’s trend in the January transfer window February 9, 2024 World records were broken as more world stars flocked to the WSL.
Silvio Berlusconi, the Super League and me: How a visionary English ad exec created the blueprint that changed European football February 7, 2024 “Here's the job you always wanted. Design a Super League for Signor Berlusconi. And I did.”
Ratcliffe should forget Levelling Up funds for Manchester United, says Tracey Crouch MP February 6, 2024 Old Trafford has been earmarked for redevelopment costing up to £2bn.
6 Kings Slam: Djokovic and Nadal sign up as Saudi Arabia launches new tennis event February 6, 2024 The new event will take place for the first time in Riyadh this October.
NFL boss Goodell shakes off ‘nonsense’ Taylor Swift Super Bowl conspiracy theories February 6, 2024 Some have claimed it's a deep state plot to get President Biden re-elected.
Sinner, the Pope and the rise of Italian tennis February 2, 2024 Sinner may be the poster boy but Italy's embrace of tennis runs far deeper.
Jon Rahm and Tyrrell Hatton add European spice to 2024 LIV Golf League February 1, 2024 The Saudi-bankrolled circuit shows no signs of backing down despite a possible union with the PGA Tour.
Lewis Hamilton set to leave Mercedes for sensational switch to Ferrari February 1, 2024 The move would unite F1's biggest star with its most famous marque.