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Snapchat

  • Scoring Gen Z attention: Snap teams up with Sky Sports in new content deal

    snap partners with sky

    Snap has announced a renewed content partnership with Sky Sports UK to host made-for-mobile, short-form content on Snapchat Discover.  Sky Sports, a content partner since 2015 with over 1.8 million Snapchat subscribers, will publish highlights from every single Premier League football match, Women’s Super League highlights, behind the scenes content, clips from Soccer AM, Monday [...]

  • Tech stocks get ready for a rocky road ahead

    bracing itself

    BIG TECH braces itself for another testing earnings season, as the biggest names in Silicon Valley post their quarterly figures this week. Kicking off the tumble last Friday, Snapchat posted a rocky quarter, citing squeezed ad spend and ongoing macroeconomic uncertainty as the main driver. Not only has Snapchat’s parent firm lost a quarter of [...]

  • Advertising cuts continue to sting Snapchat

    social media slump

    Snapchat’s growth continued to plateau this quarter as the advertising slump continues for the social media company. Falling well below most Wall Street estimates, Snap’s said revenue climbed a humble six per cent to $1,13bn, while net losses widened from $72m to $360m. Adjusted earnings before interest, taxes, depreciation, and amortisation was $73m, compared to [...]

  • Snap snaps and Big Tech feels the heat: What’s next for advertising?

    September 6, 2022

    City A.M. chats with sustainable advertising platform WeAre8 to chat about the future of advertising in an age of distraction and economic turmoil.

  • Snap culls workforce by a fifth as firm scrambles for revenue growth

    August 31, 2022

    Snap confirmed that it would be cutting its 6,500-strong workforce by a fifth as it struggles to ride the advertising slump.

  • Losses deepen for Snap despite growing daily users

    July 22, 2022

    Snapchat owner Snap posts deeper losses in the second quarter, as well as dwindling revenue growth.

  • Snap trials NFT filters as tech firm fights for Gen Z attention

    July 13, 2022

    Snap may be on the verge of non-fungible token filters as the tech company continues to battle its rivals.

  • Snapchat’s shares slump as chief exec warns against revenue and hiring slowdown

    May 24, 2022

    Snapchat has warned it would be slowing its hiring process, warning investors that revenue would slow in the coming months, hitting the low-end of estimates.

  • Snapchat’s UK boss Ed Couchman: Snap looks to snap back 

    May 9, 2022

    Five years ago, Snapchat’s parent firm Snap floated on the New York Stock Exchange in what was hailed as a milestone for the once-disruptor in the social media landscape. The plucky underdog – at least compared to other messaging and social media apps – listed at $24 a share in an IPO twelve times oversubscribed. [...]

  • Snap shares skyrocket 30 per cent as it records user boom

    February 3, 2022

    Snap reported better-than-expected fourth quarter revenue and user growth today, and provided a first quarter outlook that surpassed analyst estimates, sending its shares up 30 per cent in trading after the bell. The results indicate Snap has avoided additional damage from Apple’s privacy changes, which were introduced last year and allow users to prevent apps [...]

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