Enhanced Games: Doped Olympics make hires from Nike and Red Bull November 14, 2024 The Enhanced Games, a doping version of the Olympic Games planned for next year, has poached talent from Nike, Snapchat and Red Bull as the group steps up its efforts to launch in 2025. The brainchild of London-based billionaire Aron D’Souza, the Enhanced Games will see athletes able to take substances that are currently banned [...]
How social media giant Snap has been snapped back to reality February 7, 2024 Like its vanishing photos, Snapchat itself is facing up to fears it might too be just a momentary diversion.
Snap: Israel-Hamas war plunges ad spend into doubt October 25, 2023 The ongoing conflict between Israel and Hamas has led to a halt in "a large number" of Snap's advertising campaigns.
‘Worrying failure: Snap handed enforcement notice by UK information watchdog over AI chatbot October 6, 2023 The UK’s information watchdog has said Snapchat may be required to “stop processing data” related to its AI chatbot after issuing a preliminary enforcement notice against the technology business. UK Information Commissioner John Edwards said the provisional findings of a probe into the company suggested a “worrying failure” by Snap, the app’s parent business, over [...]
Snap to close new augmented reality division after launching in March September 27, 2023 Snap announced today that it is shutting down its augmented reality services division just months after it launched.
Scoring Gen Z attention: Snap teams up with Sky Sports in new content deal November 1, 2022 Snap has announced a renewed content partnership with Sky Sports UK to host made-for-mobile, short-form content on Snapchat Discover. Sky Sports, a content partner since 2015 with over 1.8 million Snapchat subscribers, will publish highlights from every single Premier League football match, Women’s Super League highlights, behind the scenes content, clips from Soccer AM, Monday [...]
Tech stocks get ready for a rocky road ahead October 24, 2022 BIG TECH braces itself for another testing earnings season, as the biggest names in Silicon Valley post their quarterly figures this week. Kicking off the tumble last Friday, Snapchat posted a rocky quarter, citing squeezed ad spend and ongoing macroeconomic uncertainty as the main driver. Not only has Snapchat’s parent firm lost a quarter of [...]
Advertising cuts continue to sting Snapchat October 21, 2022 Snapchat’s growth continued to plateau this quarter as the advertising slump continues for the social media company. Falling well below most Wall Street estimates, Snap’s said revenue climbed a humble six per cent to $1,13bn, while net losses widened from $72m to $360m. Adjusted earnings before interest, taxes, depreciation, and amortisation was $73m, compared to [...]
Snap snaps and Big Tech feels the heat: What’s next for advertising? September 6, 2022 City A.M. chats with sustainable advertising platform WeAre8 to chat about the future of advertising in an age of distraction and economic turmoil.
Snap culls workforce by a fifth as firm scrambles for revenue growth August 31, 2022 Snap confirmed that it would be cutting its 6,500-strong workforce by a fifth as it struggles to ride the advertising slump.