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      Brent Hoberman speaking at a business conference, addressing industry trends and innovation strategies.

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baseball

  • Quarter of Brits planning trip to watch US sport matches stateside

    Sport Business

    Nearly a quarter of British sports fans have said they plan to head to the United States to watch live sport as the home of NFL and NBA continues to drive fandom around the world. Nearly 40 per cent of UK sports fans have attended a live match in one of the NFL, NBA, MLB, [...]

    GettyImages 2274220937 shows a business meeting with diverse professionals discussing a project in a modern conference room.
  • Who are the Savannah Bananas baseball team and what is Banana Ball?

    Sport Business

    Banana Ball, headed up by the Savannah Bananas, has changed the way fans consume sport in the United States. Is the model of the biggest sports team you’ve never heard of an example for the rest of us? Very few things in sport are completely original these days; organisations, entrepreneurs and billionaires often take inspiration [...]

    Banana Ball, headed up by the Savannah Bananas, has changed the way fans consume sport in the United States. Is the model of the biggest sports team you've never heard of an example for the rest of us?
  • The best sport to watch live and solving your Christmas present dilemma

    Sport Business

    “What’s the best sport you’ve ever seen, Ed?” The question from a young friend gave me pause.  Not the best sporting event I’ve ever seen. That might not be easy, but some parameters immediately spring to mind to help refine my choice. No: the best sport, period. I’ve seen a fair few, after all. Got [...]

    GettyImages stock market graph showing upward trend, symbolizing economic growth and business investment opportunities
  • MLB London Series still has future despite cancellation, insists City Hall

    September 22, 2025

    Major League Baseball still has a future in the capital despite next year’s scheduled MLB London Series being called off, insists City Hall. The New York Yankees were due to play a pair of games against the Toronto Blue Jays next June in what would have been the first MLB match in London since 2024. [...]

  • Baseball home run for London as MLB weekend generates £56m

    January 13, 2025

    London will miss the benefit of MLB in 2025 after last year’s MLB London Series boosted the capital’s economy by £56.5m. Back-to-back matches between the New York Mets and Philadelphia Phillies drew in over 108,000 fans at the London Stadium with the nation outside of London benefiting to the tune of a further £9m. The [...]

  • Biggest contract in sport history tempts baseball star to join city rivals

    December 9, 2024

    Major League Baseball star Juan Soto has agreed sport’s biggest ever contract, worth $765m (£599m), to join the New York Mets. The Dominican’s 15-year deal eclipses Shohei Ohtani’s $700m contract with the LA Dodgers, signed last year, although that is worth more per season. Soto, a free agent after leaving the New York Yankees, is [...]

  • Maradona’s shirt, Holyfield’s belt and Peaty’s trunks: How the world went crazy for sports memorabilia

    November 29, 2024

    The phenomenon hit the headlines earlier this year when a baseball shirt worn by Babe Ruth was sold for $24m (£19m).

  • Boost for Boehly at last: Is Chelsea chairman’s luck turning?

    October 31, 2024

    Things are looking up for Todd Boehly: while Chelsea are enjoying their best run of form since he became chairman, another of his sports teams, the LA Dodgers, have just won baseball’s World Series. The Dodgers secured their eighth title on Wednesday night when they clinched a 4-1 series win over the New York Yankees [...]

  • Tampa Bay Rays’ Tropicana Field ripped to shreds by Hurricane Milton

    October 10, 2024

    Tropicana Field, home to the Tampa Bay Rays, had its fabric roof ripped to shreds by Hurricane Milton this week. Milton made landfall as a Category 3 hurricane having been a Category 5 just hours before it hit Tampa – home of the baseball team and former Super Bowl winners the Tampa Bay Buccaneers, who [...]

  • Watch London Stadium transform into MLB pitch

    June 8, 2024

    West Ham United’s Olympic Stadium has undergone a Stateside makeover for this weekend’s MLB showpiece. National League East teams the Philadelphia Phillies and the New York Mets will face off in a two-game series this weekend at the former Olympic Stadium. Nearly 150,000 square feet of synthetic turf has been installed in Stratford with West Ham [...]

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