Influencer marketing

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Last week, an "unholy union" of Weetabix and Heinz - featuring "beanz on bix for breakfast" - prompted popular outcry

February 17, 2021
WORLDZ Cultural Marketing Summit 2017

This week **Media Moment of the Week: Das ist Numberwang! **How Redditors beat the market at its own game **Do

January 29, 2021
The Hembrow Sisters Shoot Global Campaign For boohoo Collection

While online fitness guru Sheridan Mordew has undoubtedly succeeded at influencing people, she may be struggling to make friends. When

January 27, 2021
The Hembrow Sisters Shoot Global Campaign For boohoo Collection

At last week’s annual tech expo CES, consumer electronics giant LG decided not to use a company executive or celebrity

January 23, 2021
Chris Kamara has gone from cult hero to fronting prime time TV and is now a recording artist

As a football player and later a manager, Chris Kamara forged a successful if, by some standards, unspectacular career in

November 27, 2020
Influencer fraud is rife on Instagram

Influencer fraud is one of the biggest headaches facing marketers today. As an industry, influencer marketing was worth an estimated

February 24, 2020
Virtual influencers, Lil Miquela

Last month, I reported on the rise of virtual influencers – fake online personalities created using computer-generated imagery and controlled

October 28, 2019

It’s not hard to find critics of influencer marketing. This is an industry  that is not short of scandals. There

October 7, 2019
Virtual Influencer

I have fallen down a social media rabbit hole. I’ve been scrolling through the feed of an online influencer called

September 30, 2019

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