Ads might be annoying, but influencers are riskier: advertisers face a dilemma Media In Jess Jones' tech column: Influencers are everywhere, but advertisers are trying to wrestle back control
In The Style: Why fast-fashion brand once worth over £100m was forced to sell itself in cut-price deal Fashion The full financial challenges that faced fast-fashion brand In The Style before it was forced to sell itself to avoid administration have been revealed for the first time.
England footballers probed by advertising watchdog over promotion of Supreme CBD ASA investigating Three former England footballers are the subject of investigation by the Advertising Standards Authority over their promotion of CBD products. Ex-internationals Paul Merson, Chris Kirkland and Alan Thompson have collectively posted almost 200 tweets about the Supreme CBD brand. The CAP Code, which applies to influencer marketing, requires anyone promoting a brand on social media [...]
UK financial watchdog cracks down on marketing of ‘high-risk’ financial products August 1, 2022 The UK’s financial watchdog has vowed to crack down on those using “unclear” and “misleading” information to sell risky investments after bringing in tough new rules around the marketing of high-risk financial products. The Financial Conduct Authority’s (FCA’s) “stronger” rules require firms to use clearer and more prominent risk warnings, and ban companies from [...]
Influencers: MPs call for better protection for TikTok stars May 9, 2022 MPs will today call for greater action to be taken in advertising and employment rules to protect children and online performers, arguing that regulation has failed to keep pace with the growth of online influencer culture.
Meet Shein: The secretive Chinese fast-fashion firm taking over online retail July 27, 2021 Taking the Tube at the minute can still, at times, feel like time travel. Around you are slightly tattered posters for theatre productions that haven’t been on stage for more than a year; ads for movies touted for cinema release that ended up quietly released to Netflix with little fanfare. Amongst these relics of a [...]
MPs launch inquiry into power of social media influencers March 26, 2021 MPs have launched an inquiry into the power of influencers amid concerns about a lack of regulation over how social media stars promote products online. Influencers have been gaining prominence in recent years thanks to the continued growth of social media use and the popularity of hit reality shows such as Love Island. But they [...]
‘Beanz on bix for breakfast’ boosts brand scores for Weetabix and Heinz February 17, 2021 Last week, an "unholy union" of Weetabix and Heinz - featuring "beanz on bix for breakfast" - prompted popular outcry on social media.
Screenshot: How Reddit shone a light on the madness of markets January 29, 2021 This week **Media Moment of the Week: Das ist Numberwang! **How Redditors beat the market at its own game **Do influencers need a rebrand? Media Moment of the Week: Das ist Numberwang! This week’s media moment is one that journalists the world over would probably rather forget but, being the intrepid media reporter that I [...]
Under the influence: How reality stars’ Dubai trips could sink social media marketing January 27, 2021 While online fitness guru Sheridan Mordew has undoubtedly succeeded at influencing people, she may be struggling to make friends. When the social media influencer, who posts workout videos for her thousands of online followers, insisted that her much-documented trip to Dubai was essential business travel, she was met with little sympathy. In fact, Mordew is [...]