Why sport fans got bored of influencers and forced brands into a mind shift Sport Business Are we a sport generation that loves influencers or hates them? Jack Moriarty looks at how brands have changed their approach Sport has never just been about who wins and who loses. For fans, it’s a vehicle that allows them to escape from their everyday lives and connect with something deeper. That Saturday afternoon on [...]
The relentless rise of unregulated finfluencers Personal Finance Accessing financial advice used to be out of reach for many. But now, it’s on your commute, at the bus stop, and most dangerously, in your pocket. Get out your phone, open any social media app, and you’ll see a young man or woman, backlit by a ring light holding a pocket microphone, promising to [...]
Can rugby’s biggest social media star boost the English game? Sport Business You may not have heard of her but she can claim to be the most famous name in the game – and now Ilona Maher is seemingly on her way to England and Premiership Women’s Rugby. The 28-year-old USA sevens player is a social media sensation, with 4.6m followers on Instagram and a further 3.2m [...]
Ed Warner: Gold rush for athletes as sport venures into crazy territory November 21, 2024 Too much money chasing too few goods spells inflation. In the madcap pursuit of novel sporting ventures it is the athletes whose prices are swelling.
Messi and LeBron beaten to top spot in athlete marketability rankings October 22, 2024 US gymnast Simone Biles has beaten LeBron James and Lionel Messi to be named the most marketable athlete in the world by sports industry experts. Real Madrid and Brazil footballer Vinicius Jr is second, followed by NBA legend James, women’s basketball sensation Caitlin Clark and Messi in the list published by SportsPro magazine. Biles, who [...]
Grace Beverley’s Tala to open UK stores and expand into US after £5m boost July 16, 2024 Tala, the activewear brand founded by influencer Grace Beverley, has raised an extra £5m in a funding round led by a backer of Five Guys.
Major Mission Group shareholder told to reject Brave Bison bid May 15, 2024 One of Mission Group's major shareholders has been advised to reject by a bid by a competing digital marketing agency Brave Bison, calling the offer "highly unattractive".
Ads might be annoying, but influencers are riskier: advertisers face a dilemma January 25, 2024 In Jess Jones' tech column: Influencers are everywhere, but advertisers are trying to wrestle back control
In The Style: Why fast-fashion brand once worth over £100m was forced to sell itself in cut-price deal January 15, 2024 The full financial challenges that faced fast-fashion brand In The Style before it was forced to sell itself to avoid administration have been revealed for the first time.
England footballers probed by advertising watchdog over promotion of Supreme CBD July 25, 2023 Three former England footballers are the subject of investigation by the Advertising Standards Authority over their promotion of CBD products. Ex-internationals Paul Merson, Chris Kirkland and Alan Thompson have collectively posted almost 200 tweets about the Supreme CBD brand. The CAP Code, which applies to influencer marketing, requires anyone promoting a brand on social media [...]