Influencer marketing

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Influencer fraud is rife on Instagram

Influencer fraud is one of the biggest headaches facing marketers today. As an industry, influencer marketing was worth an estimated

February 24, 2020
Virtual influencers, Lil Miquela

Last month, I reported on the rise of virtual influencers – fake online personalities created using computer-generated imagery and controlled

October 28, 2019

It’s not hard to find critics of influencer marketing. This is an industry  that is not short of scandals. There

October 7, 2019
Virtual Influencer

I have fallen down a social media rabbit hole. I’ve been scrolling through the feed of an online influencer called

September 30, 2019

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