Influencer marketing

Influencer fraud is one of the biggest headaches facing marketers today. As an industry, influencer marketing was worth an estimated

Last month, I reported on the rise of virtual influencers – fake online personalities created using computer-generated imagery and controlled

It’s not hard to find critics of influencer marketing. This is an industry  that is not short of scandals. There

I have fallen down a social media rabbit hole. I’ve been scrolling through the feed of an online influencer called