Influencer marketing

MPs have launched an inquiry into the power of influencers amid concerns about a lack of regulation over how social

Last week, an "unholy union" of Weetabix and Heinz - featuring "beanz on bix for breakfast" - prompted popular outcry

This week **Media Moment of the Week: Das ist Numberwang! **How Redditors beat the market at its own game **Do

While online fitness guru Sheridan Mordew has undoubtedly succeeded at influencing people, she may be struggling to make friends. When

At last week’s annual tech expo CES, consumer electronics giant LG decided not to use a company executive or celebrity

As a football player and later a manager, Chris Kamara forged a successful if, by some standards, unspectacular career in

Influencer fraud is one of the biggest headaches facing marketers today. As an industry, influencer marketing was worth an estimated

Last month, I reported on the rise of virtual influencers – fake online personalities created using computer-generated imagery and controlled

It’s not hard to find critics of influencer marketing. This is an industry  that is not short of scandals. There

I have fallen down a social media rabbit hole. I’ve been scrolling through the feed of an online influencer called