E-cigarette sales not smoke and mirrors June 22, 2015 The market for e-cigarettes nearly doubled in sized from 2013 to reach $6bn (£3.8bn) in 2014, according to data released yesterday by Euromonitor International (EI). “Since its introduction to the market in 2005, vapour products have grown by nearly 70 per cent, eclipsing nicotine replacement therapy products,” said Zora Milenkovic from EI.
Inflation basket of goods: Ecigarettes and craft beer in, yoghurt drinks and sat navs out March 17, 2015 A sign of modern life, or a marker of British society's inexorable slide into middle classness? The Office for National Statistics (ONS) has performed its annual reshuffle of the basket of goods, the items it uses to measure inflation. It's all gone a bit… Waitrose-y. Among the additions to the basket are refills for ecigarettes, [...]
Sisters launch UK’s first bespoke vaping bar in London’s West End February 25, 2015 Things have come a long way since the cigarette cafe culture of Soho and Paris. Two sisters, both ex-lawyers, have set-up the UK's first high-end vaping bar. The Avant Garde Bespoke Vaping bar was launched in London's West End by Sadia Tanvir-Navaab and Almas Tanvir-Khan to cater to Britain's fast growing number of vapers. The [...]
Trio of ecigarette adverts banned from UK TV for glamourising tobacco December 24, 2014 A little over a month after the first ecigarette advert featuring vaping was aired on British TV, the Advertising Standards Authority (ASA) has banned three ecigarette TV ads. The ASA argued that the ads glamourised the use of tobacco, breaking one of the guidelines required for the ads to be shown on TV. Before the [...]
Ecigarettes in review 2014: Health, regulation and advertising wars December 19, 2014 The ecigarette revolution has taken the world of public health by storm. Depending on your point of view these devices are either a critical part of getting people to quit smoking or a new gateway drug that could lure young people back to cigarettes. Either way, it's difficult not to notice the growth of these [...]
Des Naughton resigns from Nicoventures: British American Tobacco loses ecigarette managing director November 20, 2014 Des Naughton, managing director of British American Tobacco (BAT) ecigarettes subsidiary Nicoventures, has resigned from the group, it said in a statement yesterday. Naughton will leave BAT on 28 February 2015 after nearly 20 years with the tobacco giant, four of which has been on the management board. In that time, he has also been [...]
Vape wins Oxford Dictionaries 2014 Word of the Year a week after UK TV airs its ecigarette advert featuring vaping November 18, 2014 It's that time of year again. The Oxford Dictionaries famed Word the Year is finally out. This year's winner was "vape" and is defined as the following: To inhale and exhale the vapour produced by an electronic cigarette or similar device. Vape won out thanks to the explosive rise of ecigarettes in the UK and [...]
E-cigarette ad gets first airing on British TV November 10, 2014 UK TELEVISION viewers yesterday saw the first ever advert showing someone smoking – or “vaping” – an e-cigarette. While adverts for e-cigarettes have been airing for some time, the device itself and the act of “vaping” were prohibited until an amendment to advertising regulation came into force yesterday morning. Cigarette adverts have been banned in the [...]
VIP ecigarette advert: Sex sells but is vaping’s credibility up in smoke? November 10, 2014 Well, they do say sex sells, and VIP’s pioneering ecigarette advert – shown for the first time last night after the 9pm watershed – has sex in bucketloads. A minefield of innuendo, the ad features a dewy-lipped young woman in a little black dress. There are two versions, a long and short one. In [...]
Watch: UK’s first ever ecigarette advert to show vaping on TV November 10, 2014 Later today UK TV will see its first advert featuring ecigarettes. Ecigarette ads on TV have been legal for some time and shown before but never have the devices themselves or vaping been shown on ads in the UK. The ad will air after 9:00pm on ITV during Grantchester. There has, however, been some nervousness [...]