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Darts

  • Britain’s array of top-class live sport isn’t celebrated nearly enough

    Sport Business

    We must cherish the live sport offering in Britain and celebrate what it gives us, writes Pitch Experiences chief Neil Bailey. Many of the days at next year’s Ashes are already sold out, tickets to Ally Pally’s World Darts Championships are like gold dust and yet, here we all are, desperate for a day out. [...]

    Empty arena seating rows face a stage with Sky Sports and Paddy Power branding, ready for a darts event.
  • Hull City’s ‘strange’ £55m loan beat Independent Football Regulator deadline

    Sport Business

    Hull City took a loan from an American billionaire whose previous hedge fund was fined $1.8bn for fraud and insider trading shortly before mandatory Independent Football Regulator scrutiny of such deals kicked in. Following their promotion to the Premier League, Hull City secured a £55m loan against the club’s stadium from Point72 Lending Ltd, a [...]

    Large tiger mural on a black wall with orange handprints and fans in striped shirts walking by.
  • Darts star Beau Greaves gets eyes insured by Specsavers for £1m

    Sport Business

    Women’s darts sensation Beau Greaves has had her eyes insured for £1m by opticians Specsavers. The stunt came after Greaves, a 22-year-old from Doncaster who wears glasses, won a third Women’s World Matchplay at the weekend when she beat Fallon Sherrock 6-5 in the final at the Winter Gardens in Blackpool. Like Littler won the [...]

    Blonde woman in glasses and a patterned shirt, with her mouth open and fist clenched, celebrating during a darts match
  • Beat Luke Littler: Netflix enters live darts with £500,000 showcase

    July 27, 2026

    Netflix is entering live darts for the first time with a new show challenging members of the public to take on world champion Luke Littler. Beat Luke Littler will pit 20 amateur arrows fans against the teenage prodigy for a chance to win £501,000 – if they can beat him in a single leg. “Everyone [...]

  • F1 Arcade, curling and axes: Inside London’s sport experience economy

    May 14, 2026

    Whether it’s Formula 1, pool, axe throwing or curling; London’s experience economy is thriving as City social habits change. Earlier this month, Formula 1 ended a five-week hiatus in Miami. But over 4,000 miles away in the shadow of St Paul’s Cathedral in London, hundreds of fans gathered – at the last minute due to [...]

  • Darts: PDC aims to reel in Big Fish sponsor in multi-million-pound deal

    May 11, 2026

    Darts chiefs at the PDC are seeking a multi-million-pound deal to sponsor one of the game’s most iconic moments, the “Big Fish” checkout. The contract will guarantee a brand exposure every time someone makes a 170 checkout – the highest possible, comprising two treble 20s followed by a bullseye – at all Professional Darts Corporation [...]

  • Drive to Survive backer buys stake in Hearns’ Matchroom empire

    May 11, 2026

    Bruin Capital, a backer of the maker of Drive to Survive and Bruno Fernandes’ agency, has bought a minority stake in multi-sport promoter Matchroom. No terms were disclosed but the deal will see the Hearn family continue to majority own and run the business, which generates most of its revenue from boxing, darts and snooker. [...]

  • Darts drives Matchroom profit as promoter warns of gambling law impact

    April 14, 2026

    The growth of darts is driving increasing profits at Matchroom, with the resurgent sport contributing a third of the multi-sport promoters’ £44m yield. Accounts for Matchroom Holdings Limited, parent company of the pro darts circuit featuring teenage double world champion Luke Littler, showed turnover of £225.5m for the year ending 30 June 2025, up from [...]

  • Littler and Humphries set for Silverstone showdown at F1 British Grand Prix

    March 5, 2026

    Luke Littler and Luke Humphries will compete at the British Grand Prix this year, with Silverstone today set to confirm a darts tournament as part of the Formula 1 weekend. World champion Littler, as well as Humphries, Michael van Gerwen and Fallon Sherrock, will throw at Silverstone’s trackside Boxpark in “A Night at the Darts” [...]

  • PM Starmer asked to back £500m Alexandra Palace darts injection

    February 11, 2026

    Prime Minister Keir Starmer has been called upon to contribute to a £500m, one-off private-public cash injection to keep darts at Alexandra Palace. The north London venue first hosted the World Darts Championship in 2007 but a move away from the venue has been touted by tournament organisers Matchroom, with the sport exploding in popularity [...]

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