Exclusive: Cult Beauty founder Jessica DeLuca on selling to THG and what happens next Cult Beauty founder Jessica DeLuca Moore on selling to THG and next steps In the thirteen years since launching online cosmetics retailer Cult Beauty, Jessica DeLuca and Alexia Inge grew the business from £72,000 to £275m – the amount it sold to The Hut Group (THG) for this week. Jessica DeLuca, a former IT analyst, worked in the spare bedroom of her basement flat through 2007 building the [...]