London Marathon’s staggering popularity isn’t about running at all Sport Business Why does one in 50 UK adults want to run the London Marathon? Maybe because it’s an oasis of joy in a desert of doldrums, says Matt Readman. During the Great Depression of the 1930s, as breadlines lengthened and unemployment spread across entire cities, something unexpected happened: people laughed more. Or at least, they looked [...]
London Marathon CEO Hugh Brasher: 2026 race day was the proudest moment of my career Opinion We dig into the memory bank of the City's great and good. Today, London Marathon Events CEO Hugh Brasher runs through his career highs and lows.
London Marathon ballots entries double in two years to record 1.34m Sport Business The London Marathon has broken its own world record for applications after demand more than doubled in just two years. A total of 1,338,544 people entered the ballot for next year’s London Marathon, which opened just before this year’s race nine days ago. That number represented an 18 per cent year-on-year increase and more than [...]
Sabastian Sawe and the need for clean sporting heroes we can believe in April 30, 2026 Trust in performances like Sabastian Sawe’s at the London Marathon is the cornerstone of sport’s success, writes Ed Warner. The modern sports economy is anchored in belief: belief that the successes we celebrate are genuine, hard-earned, and comparable across eras. Without this belief records lose meaning, fans become disillusioned, sponsors turn tail and there is [...]
Sawe and Adidas London Marathon record could see athletes jump from Nike April 27, 2026 Sabastian Sawe’s use of Adidas footwear at the London Marathon to break the two-hour barrier could lure non-contracted runners away from Nike, experts have warned. Kenya’s Sawe became the first person to legally dip under the two-hour mark on Sunday to etch his name in athletics folklore alongside Roger Bannister and Jim Hines, and did [...]
Brands, think you’ve missed out on the London Marathon? Think again April 25, 2026 It’s that time of the year again. Everyone is posting on their social media about long runs and training plans as the London Marathon rolls into town. It’s a once-a-year (or potentially twice) opportunity for brands to get involved in a day that many will remember for a lifetime. Brands often assume that if they’re [...]
‘A London Marathon every weekend? I think we can get to that – and sell out’ April 24, 2026 Sam Browne, co-founder of the tech platform, Let’s Do This, which runs the London Marathon ballot, on its rapid growth… and the coming AI revolution. On Sunday 59,000 keen runners, amateur plodders and fundraisers dressed as, among other things, a pair of testicles will line up to take on the London Marathon. This year’s ballot [...]
Copilot coaching: Can AI train me to run the London Marathon better? April 23, 2026 Ed Warner has swapped relentless pavement-pounding for AI prompts in the hope of training smarter – and less – for Sunday’s London Marathon. I’m getting my excuses in early. What began as my AI-generated, pared-back London Marathon training programme has – due to entirely unforeseeable circumstances – become the skimpiest of prep for this weekend’s [...]
Middlesex CCC needs saving from oblivion so ECB must take bold action April 2, 2026 As the English cricket season begins again, the demise of Middlesex should be ringing alarms bells at fat cats Surrey and the ECB, writes Ed Warner. Of course the forecast is for biting winds across the country this weekend. What did you expect? The English cricket season starts tomorrow. Expect confected hoopla about The Hundred, [...]
London Marathon could have 100,000 runners in 2027 March 25, 2026 Over 100,000 people could take part in the 2027 London Marathon amid reported plans to stage the major running race over two days. The London Marathon, a staple of the sporting calendar in the capital, could be split over two days from 2027 in what the Guardian reports is being dubbed the Double London Marathon. [...]