Nike: Shares fall, S&P 100 ejection and Mbappe out Sport Business Nike shares continued to fall this week after the sportswear giant warned of a decline in revenue over the coming year. The American firm, fresh off the back of news that it would be ejected from the S&P 100, adjusted its share price amid a mixed first fiscal quarter. Its statement comes alongside layoff warnings [...]
Nike, Adidas and Puma put historic differences aside to target tariffs and inactivity crisis Sport Business The sporting goods industry is no stranger to bitter rivalries, from the family split that spawned Adidas and Puma to the former’s decades-long battle for supremacy with Nike. Now, however, those brands and others have united to lobby policymakers worldwide for lower tariffs as part of a joined-up approach which they say will tackle rising [...]
Should Vuori ditch Draper over injury-hit tennis season? Sport Business California-based performance and lifestyle brand Vuori signed Jack Draper from Nike in August 2025 to global headlines. At the time it looked like a masterstroke. He was ranked world No5 and was well placed to challenge Nike’s big two players, Carlos Alcaraz and Jannik Sinner. Combined with his Burberry deal Draper appeared to cement himself [...]
Kylian Mbappe receives shares in On as he jumps ship from Nike deal September 18, 2026 Swiss sportswear brand On has pulled off a marketing coup by luring Real Madrid and France striker Kylian Mbappe from Nike to launch its football products. Mbappe, who was previously on a £13m-a-year contract with Nike, is working alongside former Arsenal, Barcelona and France star Thierry Henry to develop On’s forthcoming football range. The 27-year-old [...]
LVMH’s Arnault joins Nike board as sportswear giant set to lose S&P 100 spot September 17, 2026 The son of LVMH billionaire Bernard Arnault has been appointed to Nike’s board of directors a week after it was announced the sportswear giant will lose its S&P 100 spot. Alexandre Arnault, currently deputy chief executive of LVMH’s wines and spirits division, will hope to help the US apparel firm stem a trend of share [...]
Nike nearing deal to enter Formula 1 and rival Puma and Adidas September 15, 2026 Nike is believed to be nearing a deal which will see the sportswear giant enter Formula 1 after more than two decades off the grid. The American apparel firm has held talks with the premier motor sport series about becoming the kit provider for all Formula 1 employees. GP Blog reports that the deal is [...]
Nike becomes London City Lionesses sponsor as well as kit partner in world record deal September 3, 2026 Nike has extended its partnership with London City Lionesses to become the Women’s Super League club’s front-of-shirt sponsor as well as kit maker for a world record fee of over £3m. The sponsorship is described as a multi-year deal and comes as Nike has also extended its kit contract with London City until 2032. The [...]
Extraordinary athletes, ordinary content: why even Nike should make more of its talent August 30, 2026 Nike’s former global editor, Dan Rookwood, argues that brands are leaving value on the table by wasting their allocated time with star athletes. Since landing my first job on the sports desk of The Guardian’s website in 2000, I’ve spent a good chunk of my career interviewing athletes. Sometimes it has been a joy – [...]
Where Mbappe will go if he breaks up with Nike August 13, 2026 With rumours swirling about Kylian Mbappe’s future with Nike, marketing expert Steve Martin breaks down what could come next. I have spent more than 30 years working in sports marketing, and one of the most consistent truths I have learned is that the football boot market is one of the most tightly controlled consumer categories [...]
Adidas shares plunge after hike in World Cup marketing spend July 30, 2026 Adidas shares sank this morning after the sportswear behemoth missed quarterly profit expectations amid a hike in World Cup marketing spend. Shares in the German firm opened more than 15 per cent down after missing second quarter profit expectations. The dent came despite revenues rising 14 per cent to £5.7bn but the firm maintained its [...]