Enhanced Games, Lance Armstrong and the truth about why we hate doping Sport Business There is an irony in the fact that sponsors and broadcasters won’t touch the Enhanced Games, explains Matt Readman. Last month it was announced that the 2026 Winter Olympic Games was the first Olympiad in 28 years to have zero failed drugs tests. The “cleanest Games for a generation” is a big moment for an [...]
London City Lionesses CEO Martin Semmens: ‘We want to be sustainable’ Sport Business London City Lionesses may have made their presence felt in the Women’s Super League by spending big on star signings such as Grace Geyoro, but Michele Kang’s riches are going on much more besides. It should probably come as no surprise that Kang applies the same attention to detail that made her a billionaire in [...]
Why Nike’s split with Raducanu is a conscious uncoupling Sport Business When Emma Raducanu was unveiled as a new ambassador for Uniqlo in a deal reportedly worth £2.6m per year, much of the coverage framed it as another star walking away from Nike. That interpretation feels too simple. Nike does not tend to lose athletes by accident. When a relationship ends, it is usually deliberate. Rather [...]
LA 2028 Olympics sponsors ‘not asking about’ Wasserman position, says CEO February 24, 2026 The CEO of the LA 2028 Olympics insists sponsors have not raised any concerns about Casey Wasserman remaining as chair despite his appearance in the Epstein files. Wasserman has already initiated proceedings to sell his eponymous global agency after historic emails between himself and Jeffrey Epstein associate and convicted sex trafficker Ghislaine Maxwell were among [...]
Raducanu ditches Nike after eight years to sign £2.6m deal with rival February 24, 2026 Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of Uniqlo. The 23-year-old former US Open champion has signed a multi-million pound deal with the Japanese casualwear brand and follows the likes of Roger Federer in ditching the “Just Do It”- famed sportswear brand for [...]
Women’s Super League chief paid £531,000 as it made £2.4m loss January 29, 2026 The highest earner at the independent company set up to run the Women’s Super League, believed to be chief executive Nikki Doucet, was paid £531,000 as it made a £2.4m loss. Accounts published by Companies House reveal the finances in the first year of Women’s Super League Football Limited, which took over management of the [...]
Nike returns to British and Irish Lions shirt for first time since 1993 January 15, 2026 Nike will produce the British and Irish Lions shirt for the first time in over 30 years after agreeing a partnership with the touring rugby side. The brand will be the official kit provider of the Lions, and will make the kit for the inaugural Lions Women’s Team tour to New Zealand in 2027. The [...]
Icons, purpose and gastronomy: How brands can win at the 2026 World Cup December 7, 2025 The Fifa men’s World Cup is more than a tournament, it’s becoming the most glamorous, immersive and culturally defining sporting event of the decade. With 48 teams, three host nations, and a projected $17bn economic impact, the scale of the World Cup is staggering. And in true American style, Fifa has even announced the 2026 [...]
Nike and Superdry adverts banned in ‘greenwashing’ crackdown December 3, 2025 Adverts produced by Nike, Superdry and Lacoste which claimed to promote sustainable clothing have been banned by the advertising watchdog as part of a major crackdown on corporate greenwashing. The Advertising Standards Authority (ASA) upheld complaints against the three fashion giants, assessing that environmental claims made in a series of search engine adverts were exaggerated [...]
Fashion in sport: How Amiri, Blokecore and collabs show shift in fan strategy November 9, 2025 Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the modern intersection of fashion and sport. These collisions are taking a number of guises. From high-end fashion houses launching official club formalwear (check out the recent Amiri x FC [...]