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A limited number of replica Mary Earps goalkeeping shirts are finally being made available to buy by England kit manufacturer Nike. Earps had said prior to the World Cup it was “hugely disappointing and very hurtful” that the replica kits were not available to purchase. Calls for Nike to put things right have grown louder [...]
Nike has resisted calls to put an England goalkeeper shirt on sale in the near future despite Mary Earps and the Lionesses’ success in reaching the Women’s World Cup final. The sportswear giant has attracted criticism from fans and players for not producing a replica of Earps’s kit following her World Cup heroics, despite selling [...]
The Lionesses’ success at the Women’s World Cup has seen sales on England shirts and other merchandise rocket by more than 700 per cent, new consumer data has revealed. Online sales soared by 710 per cent above average daily levels on Wednesday in the aftermath of England’s 3-1 semi-final victory over Australia, according to figures [...]
Columnist Ed Warner discusses chess, funding fringe sports and what makes a solid sporting body chief executive. Where do you draw the line between games and sports? Mine is at the door of the pub, so ruling dominos, bar billiards, space invaders and darts out of the sporting firmament. I realise of course that this [...]
Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right. As the Women’s Sport Trust explained “when women’s sport is approached using the same commercial frameworks as men’s sport [...]
British and American sports brand giants JD Sports and Nike have shaken hands on a new partnership to give customers access to more products and rewards. The Connected Partnership deal signed this week, the first-of-its-kind in Europe, will give customers the chance to get their hands on a range of exclusive products from the US-shoe [...]
Retailers are running out of England Women’s football shirts ahead of the Lionesses’ Euro final against Germany on Sunday. The official England online store, kit maker Nike’s website and a host of high street retailers had sold out of all but extra-small women’s home shirts, which are priced at £75, on Thursday. “We have seen [...]
Sports brand giant Nike has formally exited Russia due to the ongoing war in Ukraine, three months after suspending operations. The US company, famous for its tick logo, said the delay in quitting completely was because it was “responsibly” scaling down its operations, in order to protect employees. This comes after Nike, which sponsors athletes [...]
Trainers titan Nike has become the latest US household name to exit Russia, as it confirmed it had not renewed agreements with its largest franchisee there. According to the Vedomosti daily newspaper, Inventive Retail Group (IRG), which oversees Nike’s stores in Russia via the subsidiary Up And Run has confirmed Nike is no longer supplying [...]
Ben Affleck and Matt Damon are to star in a new film about the rise of Nike from upstart trainer brand to global sportswear giant. The movie will focus on Nike’s unlikely pursuit of a contract basketball star Michael Jordan – a deal which transformed the company’s fortunes and changed the course of the industry. [...]
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