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      Commonwealth Games: How ‘Commy G Lite’ is opportunity for smaller brands

      King Charles III and Queen Camilla wave from a TARDIS police box, with a man in a kilt nearby.

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Commonwealth Games

  • Commonwealth Games: How ‘Commy G Lite’ is opportunity for smaller brands

    Sport Business

    Is the smaller scale Commonwealth Games a chance for smaller brands to step up and take a bite out of the multi-sport flagship event action, asks sponsorship expert Sarah Niblock. A reduced price tag might look like they can, but more importantly, it’s essential that they consider if they actually should. The 23rd Commonwealth Games [...]

    King Charles III and Queen Camilla wave from a TARDIS police box, with a man in a kilt nearby.
  • Commonwealth Games must prove crises are thing of past

    Sport Business

    There is no evidence of Commonwealth Games fever in downtown St Peter Port. Guernsey, an island of 65,000 people, is sending 22 athletes to Glasgow 2026, down from 38 to Birmingham 2022. Colleagues on the island report far less public interest than four years ago. There you have these slimmed-down Games which start today in [...]

    Josh Kerr winning an athletics race at the London Stadium, with cheering crowds in the background.
  • Delicious Orie: The boxer who swapped sparring for spreadsheets

    Sport Business

    When Delicious Orie took just four rounds to beat Milos Veletic in his professional boxing debut at the Co-op Live last April – just three years on from a Commonwealth Games gold medal in Birmingham – you’d have been forgiven for thinking a long and illustrious, 20-bout career lay ahead of him. But the 29-year-old [...]

    Business professionals engaged in a lively discussion at a conference table, emphasizing teamwork and collaboration.
  • Manchester United debt pile may force owners to fund new stadium

    June 24, 2026

    Doubts have emerged over Manchester United’s capacity to fund their £2bn-plus new stadium unless the owners inject cash. The club announced on Monday that they had secured the land required to build the 100,000-seater venue – dubbed a “Wembley of the North” – from Indurent, which lets industrial units. The 25-acre site is only 350m [...]

  • Exclusive: Eilish McColgan joins performance nutrition brand Science in Sport

    June 11, 2026

    Distance runner Eilish McColgan has hailed upcoming research developments for female athletes after this morning joining performance nutrition brand Science in Sport.  The reigning 10,000m Commonwealth Games champion, from Scotland, has become a member of Science in Sport’s Elite Performance Advisory Panel, citing the need to tackle the research gap between men’s and women’s sport.  [...]

  • Give me home Euros over World Cup, but is it really worth £557m of taxpayers’ money?

    June 11, 2026

    I’m sure I’ll enjoy much of the 2026 World Cup, provided I can stay awake late enough, but I’ll approach Euro 2028 with far greater enthusiasm.  Home nations competing on home soil in British Summer Time and with advertisers and broadcasters whipping up interest among the general populace. What’s not to like, other than violent [...]

  • Commonwealth Games King’s Baton Relay hits the City streets

    May 27, 2026

    Paternoster Square basked in the May sunshine on Tuesday for the arrival of the King’s Baton Relay. The event marks a key ceremonial moment ahead of this summer’s Commonwealth Games in Glasgow. Each of the participating nations have received a personalised relay baton, with Team England launching their relay in the City of London. The [...]

  • London Sports Festival celebrates Commonwealth Games with 3×3 basketball pop-up

    April 17, 2026

    City workers will be able to play 3×3 basketball at a pop-up court in Paternoster Square this summer as part of a Commonwealth Games flavour imbuing the 2026 London Sports Festival. The 3×3 basketball – an addition to the Commonwealth Games programme at Birmingham in 2022 and also set to feature in Glasgow this year [...]

  • Commonwealth Games chiefs defend move from BBC to TNT Sports

    January 20, 2026

    Commonwealth Games chiefs have defended the multi-sport event’s move to TNT Sports, which ended a 70-year partnership with the BBC as chief broadcaster. The state broadcaster had held the rights to the coverage since the 1954 edition, then known as the British Empire and Commonwealth Games, in Vancouver. But the BBC’s 18-Games run will come [...]

  • India must let Pakistan compete if they host Commonwealth Games

    October 17, 2025

    India will need to open its doors to athletes from Pakistan if Ahmedabad wins its bid to stage the 2030 Commonwealth Games, City AM can reveal. Amdavad, or Ahmedabad, has been recommended by the Executive Board of Commonwealth Sport as hosts of the 2030 Commonwealth Games, signifying some stability to a quadrennial games that has [...]

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