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Shoppers dashed to supermarkets to make last-minute Christmas purchases as weekly sales growth peaked in the week ending 25 December. Brits splashed out £14bn on Christmas products over the three month festive period, according to data from NielsenIQ. Sales growth for the period surpassed initial forecasts from NielsenIQ analysts, who predicted sales would grow to [...]
The closer we get to the holidays each year, the more festive — and less productive — we feel at work. It’s a feeling that gets to even the most dedicated of employees. With tinsel adorning hallways and mince pies appearing on every desk, excitement begins to bubble and motivation begins to wane. Staff leave [...]
What is the best thing about Christmas? Presents are nice. Spending time with friends and family is obviously a highlight. But for many of us what truly makes the season is the food. Mince pies, pigs in blankets, Christmas pudding, a snifter of sherry — the festive period is all about indulging. But will we [...]
At this time of year, many of us will have fond memories of writing festive wish lists in the fervent hope that we’d been good enough to receive a visit from the big man in red. Fast-forward a couple of decades, and while we still have wishes for the festive season, a few of these [...]
It has been a year of highs and lows for adland. PRs, creative agencies, and brands will be examining their advertising efforts this month, and while some will be pleased with their work, others will be looking to improve next year. To help with this process, I asked members of the marketing industry and other [...]
Twas the month before Christmas (in 2018), and the festive cheer was seemingly “cancelled” for British frozen food giant Iceland. “We’re absolutely gutted,” a defeated Richard Walker, Iceland’s managing director, told the BBC. “We wanted to share this message far and wide.” Well, for Richard, Christmas miracles are very much real. This particular miracle began when [...]
Are there any signs that UK retailers could be in for a merry Christmas this year? YES, says Nicholas Mazzei, a corporate social responsibility adviser. There has been much lamentation of the declining retail sector as a mark of our age, but this Christmas is looking to be very merry for retailers. Black Friday was [...]
An estimated £6.8bn has been spent on creating and buying airtime for this year’s crop of Christmas commercials — up nearly five per cent on last year’s spend. Certainly, the ads boast high production values, but was this money well spent, or would these brands have been better off holding onto the cash and hoping [...]
One of the wonders of Christmas is the gift of giving, and brand marketers have been wrapping up content in abundance this Christmas. For the major retailers, it’s no longer simply about occupying the most television airtime over the festive period. Content now starts with YouTube and Facebook, becomes amplified through Twitter and is spun [...]
Budget supermarkets, and specifically Aldi and Lidl, have taken the British high street by storm, with consumers warmly embracing the German retailers’ “low price but high quality” message. All supermarkets have ramped up their advertising efforts in time for Christmas. However, Lidl’s Lidl Surprises displays a confidence that they can challenge the big brands not [...]
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