Content isn’t just for Christmas: Reflections on 2014’s seasonal ads One of the wonders of Christmas is the gift of giving, and brand marketers have been wrapping up content in abundance this Christmas. For the major retailers, it’s no longer simply about occupying the most television airtime over the festive period. Content now starts with YouTube and Facebook, becomes amplified through Twitter and is spun [...]
Lidl’s Lidl Surprises Christmas advert helps to keep discounter ahead of the game – Brand Index Budget supermarkets, and specifically Aldi and Lidl, have taken the British high street by storm, with consumers warmly embracing the German retailers’ “low price but high quality” message. All supermarkets have ramped up their advertising efforts in time for Christmas. However, Lidl’s Lidl Surprises displays a confidence that they can challenge the big brands not [...]
2014 Christmas advert complaints: McVities’ animal cuties join Sainsbury’s, Halfords and John Lewis Never mind which brands are at the top of Christmas lists, the brands on top of the Christmas complaints list is a more interesting prospect – just ask the Advertising Standards Authority (ASA). Having taken 727 complaints to date about the Sainsbury’s WW1-themed ad, the latest Christmas short to ruffle festive feathers is McVities’ offering. [...]
Mulberry “Win Christmas” campaign drives traffic after disastrous year but chairman Godfrey Davis is unfazed December 4, 2014 The luxury firm faces an uphill battle to win back shoppers but chairman Godfrey Davis is unfazed It has been a disastrous year for Mulberry. However, the luxury goods group puts on a brave face in its light-hearted Christmas campaign, which features a woman in an old country pile receiving more and more elaborate gifts [...]
The John Lewis Monty effect? Devonshire Square p-p-p-picks up a penguin for one day only December 4, 2014 We're not sure if it’s the John Lewis effect or just a coincidence, but it seems one’s Christmas party isn’t complete these days without a troop of live penguins. This week, it was Devonshire Square, which rolled out the ice carpet for the Antarctic’s best export – hosting a group of the animals in [...]
YouTube ranking: John Lewis, Sainsbury’s, Burberry and Marks and Spencer have the best Christmas ads of 2014 December 2, 2014 It’s only the second day of December, but we've already been treated to a sneak peak of the joy ahead for the Christmas season via the medium of advertising. This year, retailers battled it out with penguins, soldiers and celebs in a bid to get the public into the festive spirit and spend their pennies- although [...]
John Lewis Christmas ad crooner Tom Odell launches London City Island dream of Irish billionaire Sean Mulryan November 26, 2014 London had a taste of Manhattan-style island life last night, as Irish billionaire Sean Mulryan and his property firm Ballymore launched its new 12-acre island neighbourhood, City Island, across from Canning Town. There are 1,700 new properties going up for sale on City Island, and no doubt Mulryan was hoping some of the [...]
John Lewis’ 2014 Christmas ad campaign is the full Monty – Brand Index November 25, 2014 John Lewis’ Monty the Penguin Christmas advert was released earlier this month amid a great deal of hype, making the £7m campaign a festive tradition in its own right. Using YouGov BrandIndex data, we can see the upsurge across a variety of metrics that the release of the advert created. The advert follows a proven [...]
Sainsbury’s and John Lewis’ Christmas adverts beaten by Shakira in 2014 most-shared ad list November 19, 2014 Move over Sainsbury’s, step to the side John Lewis. Neither brand has taken the mantle for the most shared ad of 2014. Marketing technology company Unruly has scoured the web and has identified Activia’s collaboration with Shakira as the most identified advert on the web. The yoghurt company teamed up with the Colombian [...]
John Lewis crashes through £100m weekly sales barrier after 2014 Christmas advert launch November 18, 2014 Department store John Lewis yesterday said sales in the week ending 15 November rose 7.2 per cent compared to the same time last year. The retailer, which launched its closely watched Christmas advertising campaign last week, said sales surpassed the £100m barrier for the first time this year, with tills ringing up £108.8m. [...]