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Content isn’t just for Christmas: Reflections on 2014’s seasonal ads
One of the wonders of Christmas is the gift of giving, and brand marketers have been wrapping up content in [...]December 21, 2014
Lidl’s Lidl Surprises Christmas advert helps to keep discounter ahead of the game - Brand Index
Budget supermarkets, and specifically Aldi and Lidl, have taken the British high street by storm, with consumers warmly embracing the [...]December 9, 2014
2014 Christmas advert complaints: McVities’ animal cuties join Sainsbury's, Halfords and John Lewis
Never mind which brands are at the top of Christmas lists, the brands on top of the Christmas complaints list [...]December 8, 2014
Mulberry “Win Christmas” campaign drives traffic after disastrous year but chairman Godfrey Davis is unfazed
The luxury firm faces an uphill battle to win back shoppers but chairman Godfrey Davis is unfazedIt has been a [...]December 4, 2014
The John Lewis Monty effect? Devonshire Square p-p-p-picks up a penguin for one day only
We're not sure if it’s the John Lewis effect or just a coincidence, but it seems one’s Christmas party isn’t [...]December 4, 2014
YouTube ranking: John Lewis, Sainsbury’s, Burberry and Marks and Spencer have the best Christmas ads of 2014
It’s only the second day of December, but we've already been treated to a sneak peak of the joy ahead [...]December 2, 2014
John Lewis Christmas ad crooner Tom Odell launches London City Island dream of Irish billionaire Sean Mulryan
London had a taste of Manhattan-style island life last night, as Irish billionaire Sean Mulryan and his property firm Ballymore [...]November 26, 2014
John Lewis' 2014 Christmas ad campaign is the full Monty - Brand Index
John Lewis’ Monty the Penguin Christmas advert was released earlier this month amid a great deal of hype, making the [...]November 25, 2014
Sainsbury's and John Lewis' Christmas adverts beaten by Shakira in 2014 most-shared ad list
Move over Sainsbury’s, step to the side John Lewis. Neither brand has taken the mantle for the most shared ad [...]November 19, 2014
John Lewis crashes through £100m weekly sales barrier after 2014 Christmas advert launch
Department store John Lewis yesterday said sales in the week ending 15 November rose 7.2 per cent compared to the [...]November 18, 2014Content tagged with "Christmas adverts 2016"
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