Duplantis follows Bolt in having special ticket for athletics fans Sport Business Pole-vaulter Mondo Duplantis has followed in the footsteps of Usain Bolt by putting his name to a category of reduced price tickets for children. The Swedish field athlete’s Mondo Ticket will see young people able to watch the European Championships in Birmingham for £6.31, which mimics his world record. Jack Buckner, chief of UK Athletics, [...]
Enhanced Games sells drugs and true cost won’t be known for many years Sport Business The first Enhanced Games takes place in Las Vegas on Sunday. For the unfamiliar, the Enhanced Games, as its website proclaims, “celebrates human potential through safe, transparent enhancement, offering fair play, record pay and unmatched athlete care”. Or, as CNN called it, “a doping free-for-all”. It’s actually somewhere in the middle, as Enhanced athletes are [...]
Britain’s fastest man Zharnel Hughes backs home Olympics bid Sport Business Britain’s fastest man Zharnel Hughes has backed a plan to bring the Olympics back to the UK in the 2040s. The government is exploring a potential pathway towards an Olympics in the North of England in what would be the first version of the event in Britain since London 2012 over a decade ago. Anguilla-born [...]
London Marathon’s staggering popularity isn’t about running at all May 16, 2026 Why does one in 50 UK adults want to run the London Marathon? Maybe because it’s an oasis of joy in a desert of doldrums, says Matt Readman. During the Great Depression of the 1930s, as breadlines lengthened and unemployment spread across entire cities, something unexpected happened: people laughed more. Or at least, they looked [...]
Sabastian Sawe and the need for clean sporting heroes we can believe in April 30, 2026 Trust in performances like Sabastian Sawe’s at the London Marathon is the cornerstone of sport’s success, writes Ed Warner. The modern sports economy is anchored in belief: belief that the successes we celebrate are genuine, hard-earned, and comparable across eras. Without this belief records lose meaning, fans become disillusioned, sponsors turn tail and there is [...]
Sawe and Adidas London Marathon record could see athletes jump from Nike April 27, 2026 Sabastian Sawe’s use of Adidas footwear at the London Marathon to break the two-hour barrier could lure non-contracted runners away from Nike, experts have warned. Kenya’s Sawe became the first person to legally dip under the two-hour mark on Sunday to etch his name in athletics folklore alongside Roger Bannister and Jim Hines, and did [...]
Brands, think you’ve missed out on the London Marathon? Think again April 25, 2026 It’s that time of the year again. Everyone is posting on their social media about long runs and training plans as the London Marathon rolls into town. It’s a once-a-year (or potentially twice) opportunity for brands to get involved in a day that many will remember for a lifetime. Brands often assume that if they’re [...]
London Marathon could have 100,000 runners in 2027 March 25, 2026 Over 100,000 people could take part in the 2027 London Marathon amid reported plans to stage the major running race over two days. The London Marathon, a staple of the sporting calendar in the capital, could be split over two days from 2027 in what the Guardian reports is being dubbed the Double London Marathon. [...]
British summer of sport tipped to spark £400m spending spree March 18, 2026 A blockbuster British summer of sport, including the 2026 World Cup, could see up to £400m flow through the economy, according to new modelling. Deep runs in the tournament for home nations and successful medal hauls for GB’s athletics team at major championships are projected by Novuna to trigger an upturn in consumer confidence of [...]
Exclusive: Frasers Group acquires stake in athletic giant Puma March 5, 2026 Frasers Group has taken a stake in athletic giant Puma, City AM can reveal. Retail giant Frasers has acquired 246,000 shares in the athletic group, according to German filings published on Thursday. Puma’s share price currently stands at €22.50, meaning this 5.77 per cent stake is worth more than €5.5m. Frasers Group, founded by British [...]