Strawberry fine for Tesco
TESCO was fined £300,000 yesterday for misleading customers over a “half price” promotion for strawberries in the summer of 2011.
The case, brought by Birmingham City Council, relates to the price of a 400g punnet of strawberries at stores in 2011. They were marked at half price longer than the original price – breaching the pricing practices guide.
“We sell over 40,000 products in our stores, with thousands on promotion at any one time, but even one mistake is one too many,” a spokesperson said.