Exclusive: Plans for city-based, private equity-backed athletics league revealed August 20, 2026 An audacious new athletics league that will see city franchises, road running and stakes sold to competitors is seeking funding to the tune of seven figures ahead of a 2027 launch, City AM can reveal. Former runner Florian Lussy is spearheading the as yet unnamed project – under his R-evo Ventures firm – which will [...]
In defence of The Hundred, by co-chair of Welsh Fire August 20, 2026 Welsh Fire co-chair Mark Rhydderch-Roberts dissects The Hundred season, and urges doubters to give it a go. After a frenetic 27 days and a gripping and sold out Finals Day last Sunday at Lord’s, the 2026 Hundred tournament has concluded. Despite the best efforts of some to focus on a marginal decline in total attendances, [...]
Billionaire Ackman slams US Open ticket prices as absurd August 20, 2026 Billionaire hedge fund investor Bill Ackman has slammed organisers for the US Open tennis Grand Slam organisers over the price of tickets. A day one ground pass will set fans back $363, or £268. This will not give fans access to the show courts, with tickets for those set at an even higher price. an [...]
Is £5bn now the entry ticket into Premier League football? August 20, 2026 It may have taken 34 years but the Premier League has at last clawed its way into the financial big time. The reported £5.5bn valuation placed on Liverpool FC by a consortium of new investors that includes Amazon’s founder Jeff Bezos – aka the world’s third richest man – has the whiff of an NFL [...]
London City 7s sign up Springbok-producing powerhouse varsity team August 19, 2026 In less than a month a Springbok-producing university team will join Bordeaux at the London City 7s. This Saturday the Greatest Rivalry resumes as New Zealand take on South Africa at Ellis Park in Johannesburg. It is the first time the All Blacks have undertaken a full tour of South Africa in 30 years. Up [...]
American Express tees up golf’s St Andrews as it expands its sports portfolio August 19, 2026 American Express this morning announced a partnership with iconic golf course St Andrews as the credit card behemoth expanded its sports portfolio further. The St Andrews Links will now be inter a sports sponsorship umbrella with the likes of NFL, Formula 1, Wimbledon, and Premier League club Brighton and Hove Albion. The deal will give [...]
Mbappe-backed brand set for London store in Harrods August 19, 2026 A firm which counts Kylian Mbappe as one of its shareholders will this week open a store at London shopping stalwart Harrods. German technology firm Loewe – which counts Mbappe’s family office as minority stakeholder – will have a space at the Brompton Road department store as the firm looks to expand its footprint. Chief [...]
Old Spice Trafford: Which brands could splash £150m sponsoring Manchester United’s new stadium? August 19, 2026 Technology, financial services and northern brands are favourites to stump up a potential £150m to sponsor Manchester United’s New Trafford stadium, experts have said. Despite only eight of the Premier League’s 20 teams having naming rights sponsors for their stadiums – notably Arsenal, Manchester City and Everton with Emirates, Etihad and Hill Dickinson respectively – [...]
Five tracks that could host Formula 1 in coming years August 18, 2026 Any country that is any country wants to be part of a coveted club, to be a host of a Formula 1 race weekend. The 2026 season would have seen 21 countries sharing 24 races – altered to 23 races in 20 countries due to the conflict in Iran – meaning a smidge over 10 [...]
Space X-linked Marex in £25m Nottingham Forest front-of-shirt deal August 18, 2026 Space X-linked global services platform Marex have become Nottingham Forest’s front-of-shirt partner ahead of the Premier League’s return on Friday. The multi-year deal sees the brand replace Bally’s as the Premier League ushers in a voluntary ban on gambling and casino brands being on the front of player shirts. Marex Financial was the firm that [...]