West Ham United relegation to cost London taxpayers millions May 25, 2026 West Ham United’s relegation from the Premier League to the Championship will cost London taxpayers millions with the capital losing a top flight club once again. West Ham United and Tottenham Hotspur went into Sunday’s final round of matches knowing one of them would be relegated and, despite a 3-0 win over Leeds United, it [...]
Premier League’s new financial rules will have winners and losers May 25, 2026 Incoming Squad Coast Ratio rules across the Premier League will breed a new wave of winners and losers, experts have warned. The conclusion of the Premier League season on Sunday – which saw champions Arsenal lift their first title in 22 years – aligned with the end of Profit and Sustainability Rules, where teams could [...]
Could LIV Golf really file for Chapter 11 bankruptcy? May 25, 2026 The potential bankruptcy of LIV Golf could see players leverage their power to take over the isolated business, according to experts. The rebel golf league, featuring the likes of Bryson DeChambeau and Jon Rahm, has reportedly begun bankruptcy plans after its Saudi Arabian backers – the Public Investment Fund – confirmed that they’ll cease funding [...]
I’m a Manchester United fan and marketing expert but Arsenal are cool May 25, 2026 Arsenal’s long-awaited success on and off the field has been earned with smart, patient planning, says Pitch founder (and Man Utd supporter) Henry Chappell. As a Manchester United fan since before the Fergie years, Arsenal’s march to Premier League glory and a Champions League final is a tough watch. And it’s just as hard to [...]
The season finale economy: Why we undervalue the Premier League May 24, 2026 With one round of Premier League fixtures remaining, the season finale is not approaching, it is here. Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one. For fans, it is the most emotionally charged period of the year. For brands, it should be one of the most valuable [...]
Enhanced Games sells drugs and true cost won’t be known for many years May 23, 2026 The first Enhanced Games takes place in Las Vegas on Sunday. For the unfamiliar, the Enhanced Games, as its website proclaims, “celebrates human potential through safe, transparent enhancement, offering fair play, record pay and unmatched athlete care”. Or, as CNN called it, “a doping free-for-all”. It’s actually somewhere in the middle, as Enhanced athletes are [...]
Pep Guardiola to stay on CFG payroll after quitting Manchester City May 22, 2026 Pep Guardiola is to continue working for City Football Group despite confirming his departure as manager of its flagship club, Manchester City. Guardiola will take charge of his final match on Sunday, having become the most successful manager in City history during a 10-year spell that gleaned six Premier League titles. The former Barcelona and [...]
Southampton ‘Spygate’ expulsion ‘severe’, admits commission member May 22, 2026 One of the members of the independent panel that kicked Southampton out of the Championship play-off final for spying says the punishment was “severe” but “necessary”. The unprecedented decision was upheld by the panel on Wednesday following a fast-tracked disciplinary process triggered when Middlesbrough spotted a Southampton staff member filming their training session ahead of [...]
Cowes Week announces Horner-linked North Sails as title sponsor May 22, 2026 The Cowes Week sailing regatta has this morning announced the Christian Horner-linked North Sails as title partner. The Isle of Wight racing week, taking place in August, will now be sponsored by the sailmaker backed by Oakley Capital, which this week appointed former Red Bull Racing team principal as an advisor. Cowes Week is the [...]
Enhanced Games on metaphorical trial: is the risk worth it for partners? May 22, 2026 The Enhanced Games wants to sell itself as the future: faster, louder, richer and finally honest about the drugs elite sport has spent decades pretending do not exist. This weekend it lands in Las Vegas with a simple proposition. Let athletes use performance-enhancing drugs under medical supervision, put big prize money on the table, stream [...]