Fifa World Cup brand value trebles to £4bn thanks to sponsorship and media rights June 24, 2026 The Fifa World Cup brand has grown in value to over $5bn after more than trebling in value in recent years, according to a new industry report. Consultancy Brand Finance estimates the World Cup brand is now worth $5.2bn (£4bn) – a 244 per cent increase on its value when the 2010 tournament was held [...]
England draw with Ghana worth £20m extra to British pubs June 24, 2026 England’s lacklustre 0-0 draw against Ghana may have lacked fizz but hospitality industry experts estimate it was worth an extra £20m in trade for Britain’s pubs. Thomas Tuchel’s men were held to a goalless 90 minutes in Boston on Tuesday but the late kick-off and blistering weather proved a boon to boozers up and down [...]
Tartan Army cancel flights as Scotland eye a piece of World Cup history June 24, 2026 Scottish football fans have cancelled flights home from the US as the Tartan Army dare to dream of reaching the knockout stage of a World Cup for the first time. Others who had already returned home are flying out again ahead of tonight’s final Group C fixture, against Brazil, even if they don’t have match [...]
Manchester United debt pile may force owners to fund new stadium June 24, 2026 Doubts have emerged over Manchester United’s capacity to fund their £2bn-plus new stadium unless the owners inject cash. The club announced on Monday that they had secured the land required to build the 100,000-seater venue – dubbed a “Wembley of the North” – from Indurent, which lets industrial units. The 25-acre site is only 350m [...]
Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules June 23, 2026 This World Cup, now well under way, has been dominated not only by the action on the pitch but how much brands are spending off it. An estimated $10bn is being splurged by some of the world’s most recognisable organisations on adverts and campaigns, while some firms are milking the World Cup for free advertising [...]
Government is set to deal major blow to Big Tech’s moves into sports rights June 23, 2026 The government is set to deal a major blow to Big Tech’s moves into sports rights after launching a consultation on the future of broadcasting. A green paper – an exploratory consultation – was announced by the minister for creative industries, media and arts, Ian Murray, on Tuesday, proposing to prevent streaming platforms such as [...]
Real Madrid commit to EuroLeague basketball amid NBA interest after €3bn proposal June 23, 2026 EuroLeague basketball chiefs have secured a renewed commitment from Real Madrid in the face of rival interest from the NBA after wooing teams with a €3bn package. Real Madrid are understood to have signed a new 10-year deal with EuroLeague in a move that is set to be rubber-stamped later this week. It comes just [...]
Sunderland AFC chiefs in Stadium of Light expansion talks June 23, 2026 Sunderland AFC chiefs have discussed expanding the Stadium of Light to meet surging demand after qualifying for Europe on their return to the Premier League. The club will compete in the second-tier Europa League next season after finishing seventh in their first Premier League campaign since relegation in 2017. The impressive season, which included a [...]
Dallas, Boston, New York New Jersey: Inside England’s Fifa World Cup stadiums June 22, 2026 With England travelling around the United States for their Fifa World Cup Group L matches, Matt Hardy asks experts about what makes them so special. England’s opening victory at this year’s Fifa World Cup came in an incredible indoor stadium in Texas. The AT&T Stadium, known for the next six weeks as the Dallas Stadium, [...]
Manchester United secure site for new stadium after switching location June 22, 2026 Manchester United have snapped up a 25-acre plot of land for their proposed 100,000-seater stadium after deciding to change the location of the project. United announced they had acquired a site 350m to the north west of their current ground from industrial land owner Indurent, which they say represents “the majority of the land required” [...]