Everton line up CMC Markets as shirt sponsor in £30m deal April 28, 2026 Everton have struck a shirt-sponsorship deal with CMC Markets that will see the London-listed company replace crypto casino Stake.com as the club’s main partner next season. The agreement comes ahead of an imminent Premier League ban on gambling companies appearing on the front of their shirts and was first reported by Mark Kleinman of Sky [...]
Ratcliffe’s Ineos signs £85m deal with Netcompany for grand tour cycling team April 28, 2026 Ineos has struck an £87m deal with Netcompany which will see the IT services firm become co-title partner of the Grenadiers grand tour cycling team. The Netcompany Ineos Cycling Team will debut at next week’s Giro d’Italia and see the cycling team – once Team Sky – have a third-party sponsor besides Sir Jim Ratcliffe’s [...]
A.Gain: the owners of Atletico Madrid and Leeds United that you’ve never heard of April 28, 2026 A.Gain owns chunks of Leeds United and Atletico Madrid and has just launched a $150m fund to accelerate its take on multi-club ownership. These are heady days for Bobby Aitkenhead, a former college basketball player who also represented his native Guatemala. He is co-founder and one of the managing partners of A.Gain’s sports fund, which [...]
Sawe and Adidas London Marathon record could see athletes jump from Nike April 27, 2026 Sabastian Sawe’s use of Adidas footwear at the London Marathon to break the two-hour barrier could lure non-contracted runners away from Nike, experts have warned. Kenya’s Sawe became the first person to legally dip under the two-hour mark on Sunday to etch his name in athletics folklore alongside Roger Bannister and Jim Hines, and did [...]
Premier League growth rate swamped by American sports April 27, 2026 The Premier League’s growth rate was swamped by global rivals last year as American leagues continue to dominate revenue generation in sport. The Premier League’s $5.3bn in new revenue represented a 10-year compound annual growth rate of five per cent, but that was enough for just fourth in the Two Circles Sports IP Revenue League. [...]
Four Champ Rugby clubs in talks with new investors April 27, 2026 Nearly a third of Champ Rugby clubs are having conversations with potential new investors, as the wider game looks to capitalise on the incoming franchising of Prem Rugby. Although details are still to be finalised, the English top flight is set to steamroll into an expansionist league much like those seen in North America. Red [...]
Italy and UK risk driving Formula 1 away with misguided tax raids April 26, 2026 Italy’s latest attempt to claw back tax from Formula 1 drivers and teams is being framed as a crackdown on evasion. In reality, it looks far more like a system struggling to keep up with the modern sport it is trying to regulate. Authorities are reportedly looking to audit teams and drivers retrospectively between 2020 [...]
Brands, think you’ve missed out on the London Marathon? Think again April 25, 2026 It’s that time of the year again. Everyone is posting on their social media about long runs and training plans as the London Marathon rolls into town. It’s a once-a-year (or potentially twice) opportunity for brands to get involved in a day that many will remember for a lifetime. Brands often assume that if they’re [...]
Saracens hit out at disjointed rugby calendar amid £9m loss April 24, 2026 Saracens have hit out at the disjointed rugby calendar after the London club made losses of £9m last season. The side, who finished sixth last year and missed out on the semi-finals, used their accounts to criticise rugby’s domestic calendar, which features huge spells without matches to ensure that players can play international rugby and [...]
Exclusive: Fabregas free to become Chelsea manager, says Como chief April 24, 2026 Como 1907 would not stand in the way of Cesc Fabregas leaving should the club’s manager be lured to the Premier League by Chelsea, their president has told City AM. Fabregas, who played for Chelsea for five seasons, is now coach of the Serie A club based on the banks of Lake Como and among [...]