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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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Sport

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  • Regulators, mount up: FCA taking on City AM Triathlon Team Challenge

    July 9, 2025

    They’re used to tracking them in their day jobs but next month the FCA will be hunting the Square Mile’s finest in water, by bike and on foot when they take part in the City AM Triathlon Team Challenge at the London T100. The financial services watchdog is entering no fewer than five teams in [...]

  • Chelsea set to bag £87m from Club World Cup victory

    July 9, 2025

    Chelsea will add another £7.3m to their already ballooning prize purse if they win the Club World Cup on Sunday in New Jersey. The Blues will head to the MetLife Stadium in New Jersey on Sunday knowing they’ve already bagged around £80m from the competition Fifa president Gianni Infantino described as the “pinnacle” of club [...]

  • Red Bull sack Christian Horner in major Formula 1 shock

    July 9, 2025

    Red Bull team principal Christian Horner has been sacked by the reigning Formula 1 championship winning team after 20 years in the role. Horner has held his post since the team’s formation in 2005, and oversaw dominant periods for drivers Max Verstappen and Sebastian Vettel in a tenure that saw six Constructors‘ and eight Drivers’ [...]

  • Super League CEO: Challenge Cup final may need move from Wembley

    July 9, 2025

    Rugby league may have to consider moving the Challenge Cup away from Wembley, says the chief executive of Warrington Wolves. Karl Fitzpatrick said his “heart” was with staying at the 90,000-seat home of football in London but his “head is saying we may need to look at somewhere else”. The 2024 final between Wigan Warriors [...]

  • Rolex sponsored Wimbledon stars made to pay for own watches

    July 9, 2025

    A Rolex sponsorship or ambassadorial contract is widely seen as a must-have endorsement by aspiring young tennis players, yet such deals can prove to be a mixed blessing.  Such is the value and scarcity of the Swiss luxury watches that their endorsement department operates a strictly enforced tier system, with only their A-list clients such [...]

  • Wimbledon expansion case heard in London High Court

    July 8, 2025

    Campaigners against the proposed expansion of the Wimbledon Championships site argued that it is illegal in the High Court on Tuesday ahead of a key decision on the future of SW19. Campaign group Save Wimbledon Park is taking legal action against a decision by the Greater London Authority (GLA) to grant the All England Club [...]

  • London Sports Festival Unveils New Pop-Up Padel Court at Hay’s Galleria in Partnership with London Bridge City

    July 8, 2025

    London, 7 July 2025 — Central London Alliance’s London Sports Festival is thrilled to announce the launch of a brand-new pop-up padel court in the heart of the city at the iconic Hay’s Galleria, in collaboration with London Bridge City. This exciting activation celebrates London’s dynamic role as a global hub of innovation, community engagement, [...]

  • Fifa opens office in Trump Tower, deepening ties with US President

    July 8, 2025

    Fifa has opened an office at Trump Tower in New York in the latest evidence of an increasingly close relationship between football’s world governing body and the US president. The move follows the relocation of Fifa’s legal department to Miami last year and comes ahead of the US hosting the majority of the men’s World [...]

  • Beer we go: Football alcohol ban could be reviewed as MPs prepare to vote

    July 8, 2025

    MPs could be asked to vote today on proposals to review the ban on football supporters consuming alcohol in the stands at matches.  Fans have been prohibited from drinking in view of the pitch in the top five tiers of English professional football for the last 40 years.  But that legislation could be reviewed as [...]

  • London Marathon Events sprints to record surplus as profits surge

    July 8, 2025

    The organiser of the London Marathon achieved a record surplus last year as pre-tax profit almost doubled to £12m.  London Marathon Events, which also runs several other mass participation races, grew revenue from £48.9m to £59.8m and profit from £6.8m to £12.0m. That resulted in a record surplus passed to the London Marathon Foundation, its [...]

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