Red Bull eyes franchise in R360 rugby breakaway league June 4, 2025 Red Bull is one of the sports investors to have expressed an interest in buying a franchise in R360, the revolutionary new global rugby union competition that it is claimed will launch next year. A proposed grand prix-style travelling league featuring eight men’s franchises and a four-team women’s competition has been put together by a [...]
Investec Champions Cup lands Emirates deal June 4, 2025 Investec Champions Cup governing body EPCR have landed Emirates Airlines as their newest principal sponsor. The deal will see the airline become a European Professional Club Rugby premium partner and official airline partner for both of the European club competitions organised by the body. It comes amid rumours that chief commercial officer Francois Vergnol is [...]
Rose gets rosy with Formula 1 as Whispering Angel does deal June 4, 2025 The Formula 1 sponsorship portfolio grew this week as Rose brand Whispering Angel joined the likes of LVMH at the peak of motorracing partnerships. The iconic wine brand has long been part of the Formula 1 paddock but has now joined the likes of Moët & Chandon and Belvedere Vodka in a decade-long partnership with [...]
Tommy Hilfiger joins Formula 1 grid with Cadillac June 4, 2025 The newest team to the Formula 1 grid, Cadillac, have announced Tommy Hilfiger as a major partner. The Regent Street clothing brand has been synonymous with the Mercedes Formula 1 team but will join the American outfit ahead of their first season on the grid. The deal for the American apparel brand founded by its [...]
Ashes ticket hopefuls hit by glitches as Cricket Australia boast record sales June 3, 2025 Ticketing platform Ticketek has been forced to soft-pedal reports of major issues as fans try to access tickets to this winter’s Ashes series between England and Australia. Cricket Australia said on Tuesday that they were enjoying record ticket sales for the next edition of the long-standing cricket rivalry, where England and Australia fight for the [...]
Chelsea Sancho snub set to cost Manchester United £35m June 3, 2025 Chelsea have opted to pay a £5m penalty fee rather than make England winger Jadon Sancho’s loan move from Manchester United permanent this summer. Sancho scored five goals and contributed 10 assists in 41 appearances for the Blues but failed to establish himself as a regular starter in the Premier League. Chelsea would have had [...]
Padel: Britain now third biggest market in world for rising racquet sport June 3, 2025 Britain is now one of the top three padel markets in the world by revenue, fuelled by new club openings and ever-increasing demand for court bookings. Data from racquet sports booking app Playtomic reveals that only clubs in the long-established hotspots of Spain and Italy generate more money than those in Britain. In addition, Britain [...]
F1 Arcade: London spot where you pay £100 to taste Formula 1 lifestyle June 3, 2025 With Formula 1’s rapid fandom rise, it was only a matter of time before you paid £100 to watch an F1 race down at your local. Matt Hardy takes a look at F1 Arcade. The seemingly sudden rise in Formula 1 interest among non-petrol heads has been nothing short of astonishing. In its 75th year [...]
Gambling ban could cut Premier League sponsorship income by 60 per cent June 3, 2025 Premier League clubs could be set for a financial day of reckoning with the voluntary gambling sponsorship ban set to cut income by up to 60 per cent, according to industry experts. Research suggests that some clubs could lose over half of the revenue they currency enjoy as a result of gambling sponsors when the [...]
Chelsea named top talent producers in Premier League June 2, 2025 Chelsea may have spent more than £1bn on transfers since the Todd Boehly-Clearlake takeover but the club’s talent factory leads the way in producing Premier League players. The famed Cobham academy was responsible for more players and more minutes played than any other in the top division last season, underlining the value of developing homegrown [...]