With the release of its hotly anticipated Super Mario iPhone game slated for next week, Nintendo's shares have got a power-star boost.
Shares surged as much as five per cent immediately following the announcement of the game's release to Apple's App Store on 15 December.
Today, the gaming company's shares were up 3.65 per cent to 29,255.
The plucky plumber has helped the Nikkei make record gains today as it hit its highest level in a year.
The benchmark Nikkei gained 1.1 per cent to 18,970.98, after earlier jumping to 18,983.47, the highest it's been since December 2015. The rise was aided by a strong showing on Wall Street as the weaker yen led investors to scoop up bellwether stocks like Nintendo.
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That came after the Japanese firm's share had a rather confused reaction to the Pokemon Go craze this summer – having soared at first, they fell back as the company said the game would have a limited impact on its bottom line.
Super Mario Run will be available for $9.99 or €9.99 in 11 different languages, accessible in 151 countries – a change from Pokemon Go, which was free to download.