The week in brief March 2, 2014 Cadbury in £7.5m communication campaigns launch The confectionery company has invested £7.5m in a campaign for its new Dairy Milk Ritz and Lu products. A 30-second TV ad, created by Fallon and directed by David Wilson, premiered on British TV on Saturday. Cadbury hopes this will help position the brand in the afternoon tea break [...]
How wearable tech is set to disrupt business February 26, 2014 in Barcelona WEARABLE gadgets are set to be one of the most disruptive trends in business over the next 18 months, according to a report from Deloitte yesterday. A range of smartwatches – like Samsung’s Galaxy Fit and Sony’s Smartband – were announced this week at Mobile World Congress, and are among some of the [...]
Watch out for wearable tech at MWC 2014 February 26, 2014 Keep your friends close and your technology closer: the latest wrist-friendly gadgets Mobile World Congress is a phone geek’s dream – a time when the great and good of the mobile industry showcases what we can look forward to for the rest of the year. While recent years have been somewhat thinner on the ground [...]
Samsung offers better camera with Galaxy S5 February 24, 2014 SAMSUNG last night unveiled its latest flagship Galaxy smartphone, a phone that Samsung hopes will help it fend off competition from Apple and Sony. The Galaxy S5, which will be available in April, includes a slightly bigger screen than its predecessor, at 5.1 inches against five inches, improved camera technology and better protection against water [...]
Samsung shuns Android with new smartwatch February 23, 2014 SAMSUNG has dropped the Android platform from its latest smartwatch, distancing itself further from its ties with Google. The Gear 2, unveiled by the South Korean electronics giant yesterday, will instead use Tizen, a new mobile platform designed by a number of technology firms including Intel, Huawei and Vodafone, in response to Google’s domination of [...]
Upwardly mobile technology February 19, 2014 Melissa York talks you through what to expect from the big-hitters at this year’s MOBILE WORLD CONGRESS THE TECH world will gather on Monday in eager anticipation as some of the biggest players in portable technology unveil their latest creations at the GSMA Mobile World Congress (MWC) 2014. The four-day conference in Barcelona, currently in [...]
The rumour mill | Other gadgets at MWC February 19, 2014 A new operating system for Samsung Samsung is kicking off the Mobile World Congress with a major event, Unpacked 5, taking place on the first day. Previously, the Korean tech giant has used these events to announce new smartphones, so we shouldn’t be too surprised if the Galaxy S5 is the thing that ends up [...]
Record number of applications for tech patents February 17, 2014 THE number of patent applications for computer products and software has soared by more than a fifth in the last year as tech startups join the big names in developing products. International patent applications for computer products rose 21 per cent to a record high of 17,324 in 2013 from 14,265 in 2012, according to [...]
The week in brief February 16, 2014 Samsung launches brand marketing platform The electronics company has launched a brand marketing platform, “Launching People”, that will create a TV series where stars (including Idris Elba, Paloma Faith, Gizzi Erskine, and Rankin), will mentor undiscovered talent. Samsung hopes it will help the brand become the “most loved” in Britain. Mini seeks new creative agency [...]
Petrofac-led group scores Kuwait contract February 12, 2014 A JOINT venture led by FTSE 100-listed Petrofac yesterday said it has been awarded a $3.7bn (£2.2bn) oil refinery contract in Kuwait. The oil and gas services provider, along with Korea’s Samsung and Netherland’s CB&I, will provide engineering, procurement and construction work for Kuwait National Petroleum Company (KNPC)’s clean fuels project at a refinery in [...]