If there is something fishy about online influencers, why do we take the bait? April 3, 2019 Social media influencer, Yovana Mendoza, provided an amusing diversion from Brexit last week. The 20-something vlogger built a very lucrative personal brand around veganism. She amassed over 3m followers on YouTube and Instagram by advocating a raw vegan diet and 25-day water fasts. All seemed to be going well until a competitor observed and filmed [...]
DCMS Committee launches new body to fight fake news as pressure on tech giants builds April 2, 2019 The Digital, Culture, Media and Sport (DCMS) Committee today said it has launched a dedicated division to tackle the ongoing threat of disinformation to democracy. The new sub-committee follows the DCMS Committee’s report into disinformation and fake news, which called for a new regulator to monitor tech giants such as Facebook and Google. Read more: [...]
Gaming changers: how marketing messages have had to change for gambling companies April 1, 2019 Where do you know Ray Winstone from? If you’re of a certain vintage, you’ll probably recall his early work. Carlin in Scum, Kevin the rocker in Quadrophenia. More of a millennial? Then perhaps it’s his turn opposite Ben Kingsley in Sexy Beast or as Frenchy in The Departed. Or maybe it’s simply him yelling “put [...]
Jeff Bezos investigator accuses Saudi government of hacking Amazon chief’s phone March 31, 2019 An investigator hired by Jeff Bezos has said Saudi Arabia hacked the Amazon chief's phone and gleaned private data from it. Bezos, one of the world's richest men who owns the Washington Post newspaper, hired Gavin de Becker to find out how his private messages regarding an extra-marital affair had been leaked to US tabloid the National [...]
It’s not about copyright – the EU is trying to destroy the internet March 29, 2019 One of the feistiest debates in the classically liberal community revolves around the concept of property rights, especially in the digital age. I realise that, for many, this may not seem the sexiest topic, but at least this column isn’t about Brexit, so stay with me. Those who broadly share a similar, free-market worldview can take [...]
Deutsche Bank denies reports it could raise €10bn for Commerzbank merger March 28, 2019 Deutsche Bank shares have slid further after the German lender was forced to deny reports it has discussed raising up to €10bn (£8.6bn) for its proposed merger with Commerzbank. Exploratory talks between Germany’s two biggest banks have been ongoing since contact was initially made earlier this month. Read more: Entire Commerzbank board paid slightly more than just one [...]
Time Out looks to markets as audience reach hit by Facebook algorithm change March 28, 2019 Media company Time Out saw its audience numbers slashed by a third last year after a change to Facebook’s algorithm pushed its content further down users’ newsfeeds. The company reported an average global monthly audience reach of 144m, down 33 per cent on the year before, which it said was “primarily the result of a [...]
Mueller just gave Democrats the key to taking down Trump March 28, 2019 Five years ago, Republicans set up a congressional committee to investigate the deaths of four Americans in a 2012 attack on the US embassy in Benghazi, Libya, focusing particularly on the role of then secretary of state Hillary Clinton during the crisis. Two years later, it had spent $7m, produced an 800-page report, and questioned [...]
There’s a human cost to fetishising entrepreneurs like Elizabeth Holmes March 28, 2019 According to the documentary director Alex Gibney, the success of Elizabeth Holmes can be put down to Silicon Valley’s “fetishisation of the entrepreneur”. Holmes’ story is depicted in his latest film, The Inventor: Out for Blood in Silicon Valley, released last week. But her story has caught the imagination of just about everyone who has [...]
Brands, don’t let your employees’ bad social media posts harm your reputation March 27, 2019 One of the many lessons of 2018 was how easily a worker’s social media activity can damage a brand’s reputation. I don’t just mean the deliberate attacks made by angry ex-employees, but the accidental disasters caused by well-meaning contributions to the marketing effort. HSBC experienced this in October, when Business Insider published a piece about [...]