Four courageous Londoners take on a GUINNESS WORLD RECORDS™ title attempt for the Longest Marathon Playing Pickleball (doubles) in the City of London next week
Non-alcoholic beer maker Big Drop signs licensing deal with In Good Company RETAIL Leading non-alcoholic beer maker Big Drop has secured a licensing agreement with Bermondsey-based brewer In Good Company in a bid to expand its business across the UK, US, and Australia.
Dry January: Pub bosses call on Brits to do their duty and get down the local – even if it’s for non-alcoholic beers SAVE THE PUB Publicans have issued a rallying cry for punters to continue to back their local boozer this month as the industry battles an economic downturn – despite the growing trend for a ‘dry January‘ month off the sauce. The sector has struggled with sky-high energy bills all while consumers’ feel the pinch of household bills increasing [...]
Days: Meet the lively pair turning alcohol-free beer into more than a trend Entrepreneurship Here we go again – Dry January, the month in which avid pub-goers try to kickstart a healthier year ahead. You might think that means boom-time for brewers of non-alcoholic beer. But for Edinburgh-based Days Brewing, it’s just another month; 2023 saw the company sell more than a million of their lager and pale ale [...]
Diageo set to triple alcohol-free Guinness 0.0 production as demand booms July 4, 2023 Guinness will almost triple production of its zero-alcohol brand in response to a growing consumer taste for non-alcoholic drinks. Owners Diageo has invested 25 million euro in a new facility at its St James’s Gate brewery in Dublin to meet a surge in demand for alcohol-free stout in the domestic and global markets. The new [...]
Premier League signs up Guinness to replace Budweiser in £40m deal June 12, 2024 Guinness saw off competition from Heineken to replace Budweiser.
Heineken meets Coronation Street: ITV vows to normalise alcohol-free beer with new ad deal April 26, 2022 ITV and HEINEKEN have announced a ‘first of its kind’ partnership that will see a real-world beer go on tap at two of TV’s most famous pubs.
‘Alcohol free beer is healthy!’ Sober October tips from London’s first alcohol free bar September 27, 2023 I take a sip of my No Sleep till Brooklyn, a cocktail featuring two types of alcohol-free whisky, and I have to admit that it tastes pretty darn like the real thing. It even has the ‘slow burn’ feel of whisky in the mouth. “You see!” says Laura Willougby, co-founder of Club Soda, London’s first [...]
Pub bosses implore January teetotallers to not avoid local after dry Christmas January 5, 2022 Hospitality leaders have called on customers to keep visiting the pub this month, after venues lost out on sales this Christmas. Pubs, particularly in city hotspots, faced waves of cancellations this Christmas while office workers were also instructed to work from home under Plan B Covid measures. Now, bosses have urged customers to keep supporting [...]
Non-alcoholic beers protect Fuller’s from Dry January slump January 30, 2020 Pub chain Fuller, Smith and Turner said an increased range of non-alcoholic drinks protected it from the usual January slump in sales, despite an uptick in the number of people going tee-total for the month. Fuller’s today announced that like-for-like sales in managed pubs and hotels were up 4.3 per cent in the six weeks [...]
Competition watchdog takes interest in Carlsberg-Britvic merger September 10, 2024 The competition watchdog announced this morning that it had opened the first stages of an investigation into the tie-up between Carlsberg and rival drinks brand Britvic. Danish brewing giant Carlsberg agreed to acquire the British soft drinks maker for £3.3bn in July, in a significant push into the UK non-alcoholic drinks market. The CMA has [...]