Optimal climate for success: House of Kaizen’s David Shiell talks Australian luddism and CRO October 11, 2015 Over the last few years, conversion rate optimisation (CRO) has been seen as a silver bullet for a company wanting to leverage existing web traffic and increase revenues, at a relatively low price. CRO is about maximising an audience’s engagement with an advert, but the process itself is exceedingly complex, as David Shiell, chief executive [...]
VW emissions scandal: Will Volkswagen’s costly mistake put more alternative vehicles on London’s roads? October 1, 2015 With air quality pollution responsible for the deaths of 3,400 Londoners every year, action must be taken to clean up the capital’s roads by both policy makers and manufacturers. The emissions scandal has only heightened this crisis. Volkswagen has now revealed that nearly 1.2 million vehicles within the brand in the UK have been affected [...]
McWhopper 2.0: Burger King wants to make a mash-up with Denny’s, Wayback Burger, Krystal and Giraffas – and McDonald’s is still invited September 4, 2015 A new twist in the McWhopper tale: Burger King’s McWhopper PR stunt, which was immediately shut down by its rival McDonald’s has been resurrected, after several other fast food chains "begged" to collaborate on its Peace Day campaign, it said. Burger King had an innovative idea for Peace Day. The fast food company held out [...]
Meet the “McWhopper”: Burger King proposes joining forces with McDonald’s to create hybrid burger ending decades of rivalry on Peace Day August 26, 2015 Burger King is taking on the role of Frankenstein and wants to create a (delicious) monster hybrid burger combining the best bits of its Whopper and the McDonald's Big Mac – aka, the McWhopper. The burger chain has offered an olive branch to its rival, calling for them to join forces and create the burger [...]
Sainsbury’s share price edges up as it sells pharmacy business for £125m July 29, 2015 Shares in Sainsbury's rose 0.7 per cent to 261.1p after it announced a deal with the German owner of UK chain LloydsPharmacy to sell its pharmacy business for £125m. Read more: Growth at Co-op for the first time in a year as Tesco and Asda decline yet again As part of the deal, Celesio’s LloydsPharmacy will [...]
Air pollution is the scourge of the City: We all have a role to play in tackling it July 26, 2015 London’s air pollution is making thousands more people die early each year” and “time to transform London’s air quality” have been some of the more stark headlines in recent weeks. As air quality in London – and the impact on the health of the capital’s residents and workers – continues to pique the interest of [...]
Culture secretary John Whittingdale unveils green paper to look at future of BBC funding July 16, 2015 Culture secretary John Whittingdale has unveiled a green paper on the future of the licence fee, suggesting it could become a household levy of a subscription service in the long term. This comes as an independent review headed by David Perry QC found it should still be a criminal offence to not hold a TV [...]
I want that: On our shopping list this month July 2, 2015 BLEU DE CHANEL £80/150ML, SELFRIDGES.COM Bleu de Chanel is our top summer scent. The peppery, citrusy top notes and ginger and sandalwood base notes make it a distinctly masculine fragrance. WEMPE HELIORO BRACELET €695-€795, WEMPE.COM This leather chord bracelet with a rose gold (€695) or white gold (€795) pendant, available in a [...]
London to trial world’s first all-electric double-decker bus June 29, 2015 The world's first purpose-built, entirely electric, double-decker bus will be picking up London commuters this autumn, mayor Boris Johnson has announced. The bus, which is being manufactured by Chinese group BYD, will hit the streets in October, running along route 16 between Cricklewood and Victoria Station. The zero-transmission bus joins a growing fleet [...]
Car review: BMW’s futuristic new 7 Series lets you talk to your car using hand signals June 22, 2015 From city traders to third-world dictators, the Mercedes S-class has traditionally been the default limo of choice. BMW’s 7 Series won fans among those who prefer to drive than be driven, but it could never match the S-class for all-round appeal. The new 7 Series, though, could take the lustre off Mercedes’ three-pointed star. [...]