Three at 3: The three stories you need to read right now September 8, 2016 We’ve done the legwork for you, and put together the top three stories of the day in bite-sized form, just to make your life that bit easier. Time for a coffee break? Check out our three at three. Apple here, Apple there, Apple everywhere Yesterday, tech giant Apple unveiled its highly anticipated iPhone 7, and [...]
This is what Apple’s EU tax bill story can teach us about brand ethics September 8, 2016 Apple garnered the tech world's spotlight yesterday with the launch of its shiny new iPhone, overshadowing for many last week's decision by the European Commission to issue the company with a €13bn (£11.1bn) tax bill. The EC's decision was unprecedented, and its severity has been met with surprise by many. However, the fact that a big corporate [...]
Wireless headphone sales have soared at John Lewis after the launch of Apple’s iPhone 7 September 8, 2016 Sales of wireless headphones at John Lewis have soared after Apple's recent unveiling of its wireless Airpod headphones. Wireless headphone sales were up 60 per cent week-on-week, John Lewis said, as "tech savvy customers are ready for a change" on the announcement that the next iPhone will not have a headphone jack. Katrina Mills, buyer [...]
Jim Beam trolls the iPhone 7 launch with its very own “Apple Watch” offering September 8, 2016 With all the hype surrounding the fabled Apple iPhone 7 and accessories launch yesterday, those who are less keen on splashing out for a costly new device can take solace in Jim Beam's much cheaper "Apple Watch" competitor. The 200-year-old bourbon whisky maker's trolling abilities were out in full force last night, as it released [...]
The seven crucial things you need to know about Apple and the iPhone 7 September 8, 2016 Apple's whirlwind event in California on Wednesday evening has brought us several new products and a new insight into Apple's direction. If you weren't glued to your screen to watch it as it happened, here's our round up of everything you need to know about it waking up this morning. 1. The iPhone 7 is [...]
Now you can play Pokemon Go on the Apple Watch September 7, 2016 Apple Watch just got a killer app – Pokemon Go, the hit game of the year, will now be available on the smartwatch. John Hanke of Niantic Labs, the maker of the game, said the smartphone app has now been downloaded 500m times around the world and players walked an astonishing 4.6bn kilometers… so far. That's only set to increase. [...]
The Apple Watch 2 is here (and it’s waterproof) September 7, 2016 Apple has unveiled a second version of its smartwatch – the Apple Watch Series 2. Crucially, the new version will be waterproof for swimming up to 50m deep. On stage at an event boss Tim Cook also unveiled the iPhone 7, he claimed the original Apple Watch is now the second best selling watch brand in the world [...]
Here’s what analysts are saying about the iPhone 7 September 7, 2016 Apple stock edged up ever so slightly following the launch of the iPhone 7 and a host of other goodies designed to capture consumers' imaginations, rising 0.61 per cent. All eyes are on Apple after a slow year for the world's most valuable company, but did the tech titan impress? Here's what the analysts had [...]
Everyone is going nuts for Apple’s AirPod headphones September 7, 2016 Apple may have taken away our headphone jack, but in return they've given us Airpods – the future is well and truly here. The pricey (£159) wireless headphones are the epitome of Apple – slick, subtle and understated in design while saying a huge amount about any wearer of them. Clearly a love to hate type [...]