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  • Ed Warner: Draconian rules leave only sponsor crumbs for most Olympic athletes

    November 16, 2023

    In the Olympic and Paralympic world, being top of the food chain is everything.

  • ‘A unique offering in professional sports’: PGA Tour to offer top golfers equity

    November 14, 2023

    The Tour also confirmed offers of minority investment, reported to be from owners of Liverpool and Chelsea.

  • Is Premier League loan ban really aimed at Newcastle United and Ruben Neves?

    November 9, 2023

    Premier League clubs are set to vote on the ban later this month.

  • Harry Coe on following his dad into sport with sponsorship start-up Luscid

    November 8, 2023

    Coe, 29, hopes to revolutionise the sponsorship industry with Luscid.

  • Elon Musk says AI one of the ‘biggest threats’ to humanity

    November 1, 2023

    Elon Musk has said he believes AI is “one of the biggest threats” to humanity, and that the UK’s AI Safety Summit was “timely” given the scale of the threat.

  • Aston Martin: Share price plummets as DB12 snarl-ups bite

    November 1, 2023

    Aston Martin's losses halved as strong demand for its hybrid sports cars drove up revenues, but DB12 production issues hampered growth.

  • Infinite Athlete: The inside story of Chelsea’s sponsor and their links with Todd Boehly

    November 1, 2023

    The deal was held up by a Premier League probe, increasing the profile of the new US brand.

  • Topshop on the block: Meet the runners and riders…

    October 30, 2023

    Asos bought Topshop and a number of its sister brands such as Topman and Miss Selfridges for £265m back in 2021 after Arcadia plunged into administration.

  • Mike Ashley’s Frasers offloads Missguided to Shein just one year after acquisition

    October 30, 2023

    Frasers Group will retain Missguided’s real estate and employees which have already been blended into the Sports Direct owners fashion division. 

  • Tom Curry fiasco: Fans must let due process run its course and refrain from launching vile attacks

    October 26, 2023

    Far too much of this week’s X (formerly Twitter) timeline was full of abuse towards England flanker Tom Curry, for following through what he thought was a racial slur directed towards him and reporting it – something we should encourage. During Saturday’s Rugby World Cup match between England and South Africa, which the Springboks won [...]

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