Squash players turn to social media to cash in on LA Olympic Games opportunities June 1, 2026 British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told City AM that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]
Exclusive: Roland Garros star and ATP chief in £450,000 tennis fund raise June 1, 2026 French Open star Elina Svitolina and the chief executive of the ATP Tour Eno Polo are part of a £450,000 fund raise for a French performance start-up, City AM can reveal. TIVA’s pre-seed will help to develop a series of marginal gains products aimed at skin contact between hands and tennis racket grips. APEX, a [...]
How do professional footballers keep their divorces private? May 30, 2026 For footballers and other high-profile athletes, relationship breakdown may start as a personal matter, but where there is fame, wealth, public interest and commercial pressure, it can quickly become something much larger. A messy divorce can dominate headlines, distract from performance, and affect relationships with clubs, sponsors, agents and other commercial partners. The risks are [...]
How Britain’s most resilient founders turn failures into fuel May 28, 2026 At SCALE EXPO & SUMMIT on 22 April, business journalist Dougal Shaw brought together three entrepreneurs to talk about setbacks and comebacks – the theme of his new book, Fail Smarter. Failure is not something most of us talk about at business events. When you’re pitching to investors, winning over customers, or convincing talented people [...]
Yieldmo Appoints Anthony Flaccavento as Chief Revenue Officer, Expands Executive Leadership Team May 27, 2026 Yieldmo, a leading advertising platform improving digital ad experiences through creative tech and AI, today announced the appointment of Anthony Flaccavento as Chief Revenue Officer (CRO). In this role, Flaccavento will oversee all aspects of Yieldmo’s global revenue organization, including sales, account management, supply partnerships, and overall go-to-market execution. This press release features multimedia. View [...]
Challenge Cup: Wigan Warriors chief slams Network Rail over train chaos May 27, 2026 Rugby league chiefs have accused Network Rail of forgetting the North-based code as engineering works look set to cause chaos at this weekend’s Challenge Cup final at Wembley Stadium. After weeks of football finals at the national stadium, rugby league will now take over the 90,000-capacity arena with 60,000 fans expected in north London. But [...]
Porsche Cayenne Coupe Turbo Electric: a super-powered SUV May 26, 2026 Tim Pitt drives the new Porsche Cayenne Coupe Electric in flagship Turbo guise. Can a 1,156hp family SUV make any sort of sense? The SUV coupe is a curious species. Less roomy and practical than a traditional, upright SUV, yet less dynamic and stylish than a coupe, it seems to be the worst of all [...]
Premier League’s new financial rules will have winners and losers May 25, 2026 Incoming Squad Coast Ratio rules across the Premier League will breed a new wave of winners and losers, experts have warned. The conclusion of the Premier League season on Sunday – which saw champions Arsenal lift their first title in 22 years – aligned with the end of Profit and Sustainability Rules, where teams could [...]
I’m a Manchester United fan and marketing expert but Arsenal are cool May 25, 2026 Arsenal’s long-awaited success on and off the field has been earned with smart, patient planning, says Pitch founder (and Man Utd supporter) Henry Chappell. As a Manchester United fan since before the Fergie years, Arsenal’s march to Premier League glory and a Champions League final is a tough watch. And it’s just as hard to [...]
The season finale economy: Why we undervalue the Premier League May 24, 2026 With one round of Premier League fixtures remaining, the season finale is not approaching, it is here. Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one. For fans, it is the most emotionally charged period of the year. For brands, it should be one of the most valuable [...]