Musk massacre: Thousands of Twitter staff expect to be sacked via email at 9am today November 4, 2022 Social media giant Twitter is expected to tell staff later today whether they are to be dismissed as part of job cuts in the wake of Elon Musk’s takeover. There have been suggestions that as many as half of the social media giant’s global workforce could be cut. Twitter employs more than 7,500 people around [...]
Elon Musk’s pay-for-verification model will only scare off advertising money on Twitter November 4, 2022 A chill is in the air in ad land. One of the bastions of the digital marketing mix has gone rogue. Twitter, one of the oldest and still most active of social networks, has taken a sudden turn and the advertising industry is not taking it well. Through a mist of Elon Musk tweets, a [...]
Elon Musk abandons Hyperloop project months after ramping up testing November 3, 2022 Elon Musk has reportedly abandoned his futuristic high-speed transportation project Hyperloop just six months after announcing plans to begin “full-scale” testing. Hyperloop has been ‘indefinitely shelved’, according to Bloomberg today. The eccentric billionaire’s $44bn takeover of social media giant Twitter finalised last week, making him the ‘Chief Twit’ of yet another technology heavyweight. The ambitious [...]
Sorrell tells ad land to calm down about Elon Musk’s Twitter November 3, 2022 Despite the pandemonium caused by Elon Musk’s takeover of Twitter last week, there is one media mogul who seems largely unfazed by the news. S4 Capital chief and former WPP boss Sir Martin Sorrell underplayed the $44bn takeover and said that Facebook owner Meta was the one to watch when it came to the future [...]
Revolut rolls out chat feature in ‘super app’ push November 2, 2022 Revolut has ramped up its efforts to reach ‘super app’ status today as it rolls out an instant messaging feature to allow users to communicate in the app.
Musk becomes sole Twitter director after dissolving board October 31, 2022 Elon Musk has dissolved the board of Twitter and appointed himself sole director of the firm as he pushes ahead with a major restructuring plan that could see a quarter of staff laid off.
Bitcoin and Ethereum take a back seat as alt coins gate-crash the weekend parties October 31, 2022 It was a weekend where the major cryptocurrencies sat back and watched various altcoins take centre stage.
Twitter plans to charge users $20 for blue tick verification as Musk pushes for revenue growth October 31, 2022 Elon Musk is reportedly gearing up to introduce paid verification on Twitter in a bid to drive up revenue. According to initial reports from The Verge, Twitter is currently planning to charge $19.99 for the new Twitter Blue subscription, adding to the current optional premium offering it has. According to insiders and internal correspondence seen [...]
Is Elon Musk a free speech champion or a bombastic fool? Perhaps, he’s both October 31, 2022 Finally, it has happened. In a story with more drama and grandstanding than Wagner’s Ring Cycle, Elon Musk has bought Twitter for $44bn. The man himself announced the success of his deal in a tweet – of course. He has also dubbed himself “Chief Twit”, with which some may agree for the wrong reasons. There [...]
Twitter C-suite overhaul, job cuts and a content council: Elon Musk’s first moves as new owner October 30, 2022 Twitter’s new owner Elon Musk has reportedly fired a string of top executives “for cause”, in a bid to avoid paying out lofty severance packages after finally completing a $44bn takeover. The weekend layoffs included Twitter chief executive Parag Agrawal, chief financial officer Ned Segal and legal affairs and policy chief Vijaya Gadde, Reuters reported, [...]