Ice cream lovers will get themselves a free scoop, or two or three, tomorrow as Ben and Jerry’s annual free cone day celebrations return to the capital.
City of London office workers and dwellers, will need to head to Soho – the closest Ben and Jerry’s store to the square mile.
The scoops will also be available at cinemas in Walthamstow, Barking and Dagenham and White City.
However, the popular ice cream brand may have chosen the wrong day to hook new customers. The Met Office expects cloudy weather and temperatures to peak at 12 degrees in the capital.
The tradition harks back to 1979 when founders Ben Cohen and Jerry Greenfield thought it would be a nice way to give back to the community in Vermont.
Millions of scoops are now handed out across the world each year as part of the celebrations.
“We’re nothing without our fans,” said Ben and Jerry chief executive Matthew McCarthy. “This is one of our favourite days of the year. It’s a special tradition that’s all about showing the love for our flavour fans the best way that we know how.”