Deliveroo, Costa Coffee and Brewdog are growing in value faster than any other UK brands, according to a survey published today.
The food delivery app topped the list, increasing its value 54 per cent to $1.4bn (£1.1bn), while coffee chain Costa jumped 48 per cent to $1.5bn, boosted by its takeover by Coca Cola.
Brewery and pub chain Brewdog also rose up the ranks this year as it cashed in on growing demand for craft beers, according to the Brand Z report released by WPP and Kantar.
British stalwart Vodafone retained its title as the UK’s most valuable brand, followed by HSBC and Shell.
The top 10 fastest risers
|Brand||Rank in top 75||Category||Value||Increase year-on-year (%)|
|1.||Deliveroo||50||Online Food Delivery||$1.4bn||54|
|2.||Costa Coffee||47||Fast Food||$1.5bn||48|
|7.||Compare The Market||39||Price Comparison||$1.8bn||20|
But, the figures, which are compiled through a combination of business data and consumer opinion, showed the rate of growth for UK companies is lagging behind overseas counterparts.
The total value of the top 75 declined three per cent in 2019, slower than the 3.7 per cent growth recorded in the wider global economy.
“Consumers perceive the fastest-growing UK brands as innovative and dynamic, with a sense of momentum and a clear point of difference,” said Brand Z chairman David Roth.
“However, to keep up with accelerated growth of other global brands these brands must now work to build on their strengths and continue to deliver a fantastic customer experience, one of the key drivers of success for disruptive brands.”
The top 10 most valuable brands
|Rank 2019||Brand||Category||Brand value 2019||Brand value change (%)||Rank 2018|
Services and retail brands once again dominated the rankings, with 33 brands in the top 75, while WH Smith, Aston Martin and Halifax were the only new entrants in this year’s table.
British Airways, which has been rocked by data leaks, IT problems and pilot strikes, ranked in just 49th place, with its brand value dropping five per cent year-on-year.
Jane Bloomfield, chief growth officer at Kantar, said: “The UK is a phenomenal market to be associated with, and there’s a huge opportunity for brands to grow, even in these challenging times.
“Consumers’ habits and attitudes have changed – they demand convenience and a great experience, and they’ve become more price sensitive. Brands mustn’t lose touch with this; if they do, they’ll be at risk from disruptors who can deliver everything consumers want.”
Main image credit: Getty