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By: Tom McJennett

Managing Director - Two Circles Tom McJennett is Managing Director of Sports & Entertainment Marketing Business Two Circles

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1 Article
  • Why Apple’s Formula 1 deal is setting the trends into 2026

    Sport Business

    In late 2025 streaming player Apple announced it would be ditching its Stateside MLS deal early. The platform confirmed, however, that it would pick up the rights to Formula 1 in the United States. The deal could be worth $140m a year, but what does it mean for sport? On first appraisal, the new agreement [...]

    GettyImages 2188893283 showing a significant moment in a recent news event, capturing the essence of the days headline.

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