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By: Tim Sarson

Tim Sarson is Head of tax policy at KPMG UK.

All 43 Articles
  • Vibes matter with tax, so here’s how Healey can deliver a feel-good Budget

    Opinion

    We may think it is easy to try to predict how a major tax announcement may impact sentiment based on whether it’s a give or a take. but the evidence shows, there’s no clear correlation between tax cuts and positive reaction, or tax rises and negativity, says Tim Sarson I’ve just come back from a [...]

    Chancellor John Healey smiling, wearing a navy suit, white shirt, and red tie.
  • Here’s how a levy on assets could work, just don’t call it a wealth tax

    Opinion

    Debate around wealth taxes have become a meme, far too ideological and not technocratic enough. But there is a way to raise a levy on assets without distorting the economy, says Tim Sarson Last week I was scanning the list of topics I’d written about for City AM in the last two years and there [...]

    The exterior of the Toprak mansion is seen on The Bishops Avenue in Hampstead in London. (Photo by Andy Shaw/Bloomberg via Getty Images)
  • Brits aren’t spending enough – time for Splash Out to Help Out

    Opinion

    Household debt has declined and people have stopped spending on productive things like home improvements but also in leisure. That’s bad news for the public finances, so the government should look at ways to incentivise spending, says Tim Sarson Brits have stopped spending. After the great financial crisis in 2008 we collectively decided to zip [...]

    Burberry has cut its dividend after a plunge in sales.
  • How to tax in an energy crisis

    April 23, 2026

    Whether the government wants to maximise North Sea oil extraction or home grown renewables, tax policy can help, says Tim Sarson Recent global events seem to have a knack of happening in places that send energy prices through the roof. Last time it was the loss of piped gas from Russia into Europe. Now it’s [...]

  • If Reeves wants Britain to lead in AI, she must offer tax incentives

    March 25, 2026

    The government is aware of the levers it’s able to pull to compete on AI: planning, electricity connections, visas, higher education policy, direct subsidies. But where’s tax? Asks Tim Sarson A couple of weeks ago one of those mini news stories came along, the sort that is so neatly zeitgeisty that it demands further consideration. [...]

  • Global minimum tax holds despite Trump’s exemption

    January 21, 2026

    Rumours of the death of Pillar 2, the OECD’s global minimum tax, appear to have been exaggerated, but the international, rules-based order may be discovering its limits, says Tim Sarson Businesses across the globe welcomed in 2026 with the news that the Organisation for Economic Co-operation and Development (OECD) had published the long-awaited update to [...]

  • Is Budget speculation a bad thing?

    November 20, 2025

    Testing measures before the big day can be helpful, but the upcoming Budget has been a feeding frenzy, making it impossible to distinguish fan fiction from genuine policy, says Tim Sarson The Autumn Budget speculation season has become rather a circus. I thought last year was unusually long and noisy but 2025 takes things to [...]

  • These are the taxes Reeves will raise at the Budget

    October 23, 2025

    There won’t be many rabbits out of Reeves’ hat at the upcoming Budget but here’s what to expect: gambling taxes, windfall taxes and an income tax national insurance swap, says Tim Sarson I remember the good old days of Budget predictions. We used to get our thinking caps on about a fortnight before the event, [...]

  • Is Britain open for business or not?

    September 25, 2025

    Britain’s tax rate is neutral at best when it comes to attracting investment, and as international competitors up their game, we may need to go further just to stand still, says Tim Sarson How attractive is the UK as a place to invest? It’s confusing, isn’t it? In the last few weeks we’ve had a [...]

  • Tax: What should Reeves do in the Autumn Budget?

    August 27, 2025

    As rumours swirl about which taxes Rachel Reeves may target this autumn, Tim Sarson lays out what the Chancellor can (and should) do.

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