Debate: As National Vegetarian Week ends, will this group outnumber meat eaters in the next decade? As National Vegetarian Week ends, will this group outnumber meat eaters in the next decade? YES – Sophie Lewis is chief strategy officer at marketing agency VMLY&R. If you’d asked me two years ago, my answer would have been in the negative, but we’ve reached a cultural tipping point when it comes to both vegetarians [...]
DEBATE: Is Apple’s move into finance with the launch of a credit card a good idea for the tech giant? Is Apple’s move into finance with the launch of a credit card a good idea for the tech giant? YES, says Andrew Mitchell, vice president at JCB. Despite the steady growth of Apple Pay, it’s relatively early for Apple in the payments sphere. However, this product could be a catalyst, strengthening Apple’s position in financial services [...]
DEBATE: With Nike coming up with new self-lacing trainers, is this really a good use of tech talent? With Nike coming up with new self-lacing trainers, is this really a good use of tech talent? Rowan Kisby, strategy director at digital transformation agency MullenLowe Profero, says YES. This is a much more interesting story than simply the link to those Nike shoes worn in the 1989 Back To The Future sequel. Because this [...]
DEBATE: Will Ikea’s new small store format in urban centres help save the high street? November 5, 2018 Will Ikea’s new small store format in urban centres help save the high street? Adrian Moorhouse, managing director of Lane4, says YES. Ikea’s experiment with smaller city centre stores is a great example of a brand evolving to stay connected to its customers, by accommodating the changing ways in which people both live and shop. As a lot [...]
