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By: Professor Simon Chadwick

Professor of AfroEurasian Sport - Emlyon Business School Simon Chadwick is Professor of AfroEurasian Sport at Emlyon Business School

All 9 Articles
  • What next for LIV Golf and Newcastle United after Saudi PIF strategy shift?

    Sport Business

    With Saudi Arabia’s Public Investment Fund updating its strategy, what next for the PIF-owned Newcastle United and LIV Golf? Saudi Arabia’s Public Investment Fund last week published the latest iteration of its Vision strategy, which will cover the remainder of the decade. The strategy’s publication had been expected for some time. When the last planning [...]

    Breaking news event with diverse crowd gathered in a city square, vibrant banners and tall buildings in the background
  • Why Mexico, Dubai and Italy are the countries to watch in sport in 2026

    Sport Business

    This time last year, City AM asked me to identify three countries for which 2025 would be an important year in sport. My three choices were Saudi Arabia, Morocco and the United States. Judging by recent standards, Saudi Arabia’s year was relatively quiet albeit interspersed with some rowdy moments, notably the Public Investment Fund’s acquisition [...]

    GettyImages 1431041604 showing business professionals discussing market trends in a conference room with charts in the bac...
  • Morocco, Saudi Arabia and the US are the countries to watch in sport in 2025

    Sport Business

    Professor Simon Chadwick explains why Morocco, Saudi Arabia and the United States are his three countries to watch in sport in 2025. With the global sport industry apparently set to continue on its growth trajectory in 2025, albeit in the context of uncertain geopolitical times, many countries across the world will find themselves jockeying for [...]

    Morocco, which will host AFCON as it prepares for the 203 World Cup, is one of the countries to watch in sport for 2025
  • Size matters: Why tiny Qatar decided it needed to host the World Cup

    November 16, 2022

    Sport business and geopolitics expert Professor Simon Chadwick explains the economic, security-related and nation-building reasons why Qatar is hosting the World Cup. With the start of the men’s World Cup in Qatar imminent, fans are looking ahead to the action starting. Some will be anticipating Harry Kane retaining his Golden Boot, though others may feel [...]

  • Sport is guilty of shutting its eyes to Russia’s geopolitical ambitions

    February 27, 2022

    Roman Abramovich’s near 20-year ownership of Premier League club Chelsea has been shrouded in mystery and therefore subject to constant scrutiny and speculation. Indeed, until the weekend, it remained unclear why he is there and what he is seeking to achieve. The oligarch has denied having direct links with Vladimir Putin but has been seen [...]

  • Best of 2021: Why Saudi Arabia bought Newcastle United

    December 27, 2021

    In this article, originally published in October, sports business expert Professor Simon Chadwick explains the strategic background to the takeover of Newcastle United by a consortium headed by Saudi Arabia’s Public Investment Fund – and why it about much more than football. After years of speculation, prevarication and consternation, Saudi Arabia has at last sealed [...]

  • Saudi Arabia’s takeover of Newcastle United is about far more than football

    October 7, 2021

    After years of speculation, prevarication and consternation, Saudi Arabia has at last sealed the purchase of a Premier League football club, something it has long coveted.  With a deal for Newcastle United finally set to be announced, one of the most tumultuous episodes in English football history is apparently drawing to a close. Rumours have [...]

  • Debate: Juventus is paying £99m for Ronaldo, is that good value in light of the strikes at Fiat Chrysler?

    July 16, 2018

    Juventus is paying £99m for Ronaldo, is that good value in light of the strikes at Fiat Chrysler? Yes – Carlo Alberto De Casa is chief analyst at ActivTrades. Cristiano Ronaldo’s move has been named “the purchase of the century”, and could cost Juventus €400m by the end of the player’s stay. Yet, the summer [...]

  • Why Formula One’s new owners Liberty Media must step on the gas to reclaim lost ground from rivals

    January 24, 2017

    The ousting of long-time Formula One supremo Bernie Ecclestone marks a coup and leaves a series of unanswered questions facing the sport. For decades critics have questioned how F1 is governed and how it generates revenues, and have therefore cast doubts on its long-term future. Although some commentators – notably former broadcaster Murray Walker – have observed how instrumental Ecclestone [...]

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